Department of Marketing
The Center for Mature Consumer Studies is a unit of Georgia State University’s Gerontology Center but is housed in the Robinson College of Business. As the only center of its kind in the country, its mission is to generate and disseminate information that can help organizations improve the efficiency of their marketing activities and enhance the well-being of older adults.
The Center for Mature Consumer Studies was established in 1987 by Dr. George P. Moschis, who at the time of his 2016 retirement was the center’s director as well as the Alfred Bernhardt Research Professor of Marketing. Moschis formed the center in response to the growing need among businesses and government to understand the aging population’s consumption behavior.
director, Center for Mature Consumer Studies
Benefits to Sponsors
- Communicates and documents the organization’s altruistic concern for the well-being of mature consumers
- Creates a strong association with one of the top research organizations in the country researching older consumer segments
- Communicates the organization’s association with one of the top business schools in the nation
- Includes an invitation for participation in center-organized conferences, roundtables or symposia by any affiliate unit around the globe
To learn more about becoming a sponsor, email George Moschis »
The center invites educational institutions, corporations, nonprofit organizations and government agencies around the globe to collaborate in pursuing our mission. Our international affiliates operate independently as satellite units.
Benefits to Satellite Units
- Access to studies conducted by our units in various parts of the globe
- Name recognition (strong “brand equity”) due to the center’s 20-year visibility in the United States and abroad
- Ready-to-implement products and services that the center already has developed, pre-tested or determined to be in demand
- Access to the center’s network as a vehicle for attracting grants and contracts
- International visibility
- Access to consulting services
- Access to affiliate units’ networks for the purpose of locating experts, services and information
- A vehicle for organizing conferences, symposia and roundtables for bringing together professionals from other units and sponsors around the globe
- Peer reviews of manuscripts before journal submission
For more information about becoming an affiliate unit of the Center for Mature Consumer Studies, email George Moschis »
Two types of databases are available:
- Thousands of sources such as journals, newsletters and trade magazines that can be accessed by companies who wish to do their own data search.
- Survey data from a number of Center for Mature Consumer Studies studies are available to companies who wish to perform their own data analysis.
Custom research services are available to clients who wish to use the center’s expertise in designing surveys for specific age groups and interpreting findings in the context of implications for marketing strategy. Research services include focus groups, survey research and analyses of existing information/data.
Multi-sponsor studies are available to corporate clients who wish to share the expenses of various projects because they have common information needs. Periodically, the center will survey organizations, identify information needs and prepare proposals for multi-sponsor projects.
Segmentation Model: “Gerontographics”
This model can be linked to other available databases to provide a wealth of information on a variety of topics ranging from consumption patterns to media use habits and geocoding information. The model’s advantage over other segmentation models of the mature market is that it provides information not only on the size and characteristics of the subsegments but also on the types of marketing strategies that are most effective in reaching each of the subsegments.