The Future of Marketing Conference and the 28th MAX Awards will bring together hundreds of senior marketers. The half-day conference will highlight thought leadership from world-class marketing experts and futurists.
The 28th MAX Awards will recognize excellence in marketing innovation from organizations based in Georgia.
Why attend this event?
Content
The only constant in marketing is ‘change’. Learn from world-class marketing experts and futurists how marketing will change and transform the business and world we know today. The conference will also feature a discussion from a panel of CMOs on the most significant challenges and opportunities for marketing as of today. Attend the event and join the conversation.
Celebration
The state of Georgia houses an impressive roster of companies, nonprofits, and a vibrant ecosystem of start-ups. The conference will be capped by the prestigious 28th MAX (Marketing Excellence) Awards to recognize and honor marketing innovations developed and implemented during 2022-23 by companies based in Georgia. We will recognize excellence in marketing innovation across three categories: established firms, start-ups, and nonprofits.
Connections
The event will bring together hundreds of senior marketing professionals from the metro Atlanta region and beyond. Be prepared to make new connections and/or reignite old relationships. The previous edition of this event attracted over 350 marketers and business leaders from diverse industries, including nonprofits and start-ups.
Experience
The conference will take place in the extraordinary Oceans Ballroom of the Georgia Aquarium in downtown Atlanta. Sneak a peek at magnificent sea creatures as the conference unfolds. Savor the delectable food from Wolfgang Puck catering services. We promise a memorable experience.
Association
This event is being produced in collaboration with the GSU Marketing RoundTable at the Robinson College of Business of Georgia State University. The GSU Marketing RoundTable is one of the longest-running Marketing RoundTables in the country, comprising over 50 senior marketing professionals representing many of Georgia’s premier companies. Members of the Marketing RoundTable help judge the entries for the MAX Awards.
Purpose
This event comes with a purpose. The proceeds from this event go towards funding minority marketing scholarships for students at Georgia State University. When you buy a conference ticket or a table, you are contributing to transforming the lives of minority students. Hear their inspirational stories at the conference.
Keynote Speakers
Neil Hoyne
Chief Strategist, Google
J. Walker Smith
Chief Knowledge Officer, Kantar
Featured Speakers
Alex Gonzalez
Chief Innovation & Marketing Officer, Metro Atlanta Chamber
Amy Comeau
Vice President, Marketing, Emory Healthcare
Ed Elkins
Executive Vice President and Chief Marketing Officer, Norfolk Southern Corporation
Kate Metzinger
VP, Brand Activation at Piedmont
Missy Taylor
President, Dagger
Elisabeth Wang
VP, Branding Building and Communications at Piedmont
Program Details
8:00 am to 1:30 pm, February 29, 2024, Oceans Ballroom – Georgia Aquarium, Atlanta
|
Time |
Event Description |
Presenters |
|
7:30am |
Coffee/Registration |
|
|
8:00am |
Doors Open |
|
|
8:15-8:30am |
Opening Remarks & A Surprise Presentation |
Denish Shah & Jo Ann Herold, Event Co-Chairs |
|
8:30-9:15am |
The Future of Marketing! Opening Keynote |
Neil Hoyne, Chief Strategist at Google |
|
9:15-9:30am |
Networking Break |
|
|
9:30-10:15am |
MAC’s New Workforce Campaign: Atlanta Where You Belong Panel discussion on developing a brand strategy to attract and retain metro Atlanta’s workforce. |
Alex Gonzalez, Chief Innovation & Marketing Officer at the Metro Atlanta Chamber Kate Metzinger, VP, Brand Activation at Piedmont Ed Elkins, EVP and CMO at Norfolk Southern Missy Taylor, President at Dagger |
|
10:15-10:30am |
Honoring the Healthcare Communication & Marketing Heroes. Hear the incredible story of the joint communication and marketing efforts of Georgia’s health care partners to align and save Georgia lives during the pandemic.
|
Amy Comeau, VP-Marketing at Emory Healthcare Elisabeth Wang, VP, Branding Building and Communications at Piedmont
|
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10:30-10:45am |
Networking Break |
|
|
10:45-10:55am |
Dean’s Remarks |
Richard Phillips, Dean, Robinson College of Business |
|
10:55-11:05am |
Marketing RoundTable Scholarship Presentations |
Naveen Donthu, Marketing Dept. Chair, Georgia State University |
|
11:05-11:50am |
MAX Awards & Video |
Ken Bernhardt, Founding Director, GSU Marketing RoundTable and MAX Awards |
|
11:50am-12:30pm |
Lunch & Networking Break |
|
|
12:30-1:15pm |
The Future of Marketing! Luncheon Keynote |
J. Walker Smith, Chief Knowledge Officer, Kantar |
|
1:15-1:30pm |
Closing Remarks |
Event Organizing Team |
MAX Awards
The MAX Awards
(Marketing Awards for Excellence)
Presented by Robinson’s Department of Marketing, the Marketing Awards for Excellence (MAX) program is considered the most prestigious marketing awards event in Georgia. The 28th MAX Awards will honor the best in new products, services, and ways to market developed in 2022-2023. Entries are judged on the criteria of innovation, marketing support and marketplace success. The net proceeds from entry fees and the event are used to support the Outstanding Minority Marketing Student Scholarship Fund.
Sponsors & Partners
Chick-fil-A
Equifax
Georgia-Pacific
Georgia Aquarium
WABE