MARKETING DYNAMICS CONFERENCE

We invite all interested researchers to participate in the 2022 Marketing Dynamics Conference (MDC), to be held at Georgia State. MDC’s relatively small scale (about 80 to 100 participants) ensures a vibrant and intimate discussion on managerially relevant dynamic marketing problems. Georgia State, located in the heart of Atlanta, plans conference-related activities (sessions, reception, lunches and gala dinner) on and near its Buckhead campus.

November 10:
Opening Day
November 11:
Ph.D. Track Feature
November 12:
Final day

Event Highlights

MDC 2022 will feature a Ph.D. Track on November 11. We invite all Ph.D. students working on relevant dynamic marketing problems to use the opportunity to get feedback from leading scholars in the field.
The Journal of Business Research (JBR) will publish a special issue on “Marketing Dynamics” topics to coincide with MDC 2022. MDC 2022 authors are encouraged to submit their research to this special issue.
A high-quality conference on dynamic marketing problems using rigorous methods such as
but not limited to, Bayesian learning, dynamic structural models, Hidden Markov models,
time series, dynamic competitive games, consumer learning and behavior, brand &
corporate equity and market response.
Exceptional quality focus: Extended time (40 minutes) for vibrant and in-depth discussion –
approximately 25 minutes for presentation and 15 minutes for discussion per paper.
An excellent opportunity to present your latest research and obtain feedback from
eminent scholars.
Networking opportunity for marketing dynamics, quantitative marketing and managerial
marketing scholars in a small boutique conference setting.
Workshops and tutorials for doctoral students and junior scholars.
Doctoral student tracks.

About Atlanta

Atlanta is the cultural capital of the South. Whether you love nature, arts, culture, music, history, or food, Atlanta has everything and more. Not surprisingly, Atlanta is one of the top destinations to visit in the National Geographic Best of the World 2022 list and is the only U.S. city in Lonely Planet’s Best in Travel list for 2022. Come and see for yourself. See Discover Atlanta for more details on things to do and plan your visit to Atlanta.

Information and Registration

Hotel Information

Conference location: GSU Buckhead Center (Tower Place 200 | 3348 Peachtree Rd NE |, Atlanta, GA 30326).

The following three hotels are within 5-minute walking distance to GSU and MARTA train station and offer discounted rates for GSU guests.

Mariott SpringHill Suites Buckhead
3459 Buckhead Loop NE, Atlanta, GA 30326

Marriott Courtyard Hotel Buckhead
3342 Peachtree Road, NE, Atlanta, GA 30326

Hilton Garden Inn Buckhead
3342 Peachtree Road, NE, Atlanta, GA 30326

Registration

CLICK HERE TO REGISTER

Early Registration:
Non-students $550 | Students $350
After 9/30:
Non-students $625 | Students $425

Conference Schedule

View Full Conference Schedule

Thursday, Nov 10, 2022

1:30 pm – 5:00 pm: Parallel Sessions - Ph.D. Tracks
5:30 pm – 7:00 pm: Welcome Reception

Friday, Nov 11, 2022

8:30 am – 12:00 pm: Parallel Sessions
12:00 pm – 1:30 pm: Lunch
1:30 pm – 5:00 pm: Parallel Sessions
6:00 pm: Networking Dinner (on your own)

Saturday, Nov 12, 2022

8:30 am – 12:00 pm: Parallel Sessions
12:00 pm – 1:30 pm: Lunch
1:30 pm – 5:00 pm: Parallel Sessions
6:00 pm – 9:00 pm: Gala Dinner (Maggianno's)

Timelines

August 30, 2022:
Submission deadline for abstract
September 9:
Acceptance Decisions
September 30:
Early Bird Registration ends
Thu, Nov 10-Sat, Nov 12:
Conference Dates
January 15, 2023:
JBR Special Issue deadline