Accelerate 2025 is Robinson’s five-year strategic plan; it provides a laser-focused purpose for everything we do. Accelerate 2025 isn’t just a document. Instead, it is a roadmap the college’s constituents tirelessly worked on for more than a year to get right. The Strategic Planning Committee distributed surveys to internal and external stakeholders to collect perspectives, they conducted research to identify the strategic issues the plan needed to address, and they hosted Visioning Day - a half-day brainstorming session where college and university stakeholders came together to brainstorm what success will look like when we reach our most critical goals. Deciding the trajectory of Robinson’s future was a 360-degree process. We appreciate everyone who participated in this process.
We believe fervently in what we will do. These are our goals and our plan.
Now for the fun part: activating the plan! Check back often to monitor our progress.
Impact. We pursue research and teaching with purpose and scientific rigor to advance knowledge and practice, make the world a better place for all, and inspire lifelong learning and growth.
Community. We build close relationships with students, colleagues, and the business community, so together we can achieve otherwise unattainable goals.
Curiosity. Our thirst for knowledge motivates discovery and solution-oriented thinking that creates opportunities to invent the future. We challenge the status quo to lead technological and social change.
Openness. We eliminate institutional and societal barriers to achievement, freedom, and fulfillment, creating equal opportunities for all.
Inclusiveness. We respect, embrace, and celebrate the rights, differences, and identities of all members of our community. We provide a sense of belonging that allows us to engage the world with confidence, pride, and fearlessness.
We prepare people from all backgrounds to lead, innovate, and achieve their potential to advance business and society.
Robinson recognizes the unrivaled potential of free enterprise to improve lives. We design and implement solutions that advance how businesses and markets function to make a world where all citizens prosper.
Strategy 1: Infuse experiential innovation programming broadly across each academic program.
Strategy 2: Develop our students’ leadership, learning, and collaboration skills to unleash their creative drive.
Strategy 3: Expand the Robinson Anywhere platform to increase access beyond the campus, including high school students, alumni, and life-long learners.
Strategy 1: Launch interdisciplinary Innovation Initiatives that inspire scholars, students, and partners to collaborate and create breakthrough market solutions.
Strategy 2: Launch the Community of Business Innovation as a portal permitting corporate and strategic partners to efficiently collaborate with Robinson and GSU students and faculty in ways that advance the missions of all organizations.
Strategy 3: Increase our expertise in the application of new technologies through faculty hiring and professional development. Expand resources that accelerate impactful research and teaching outcomes in the digital age.
Strategy 1: Launch the Social Impact Initiative that will facilitate Robinson faculty, doctoral candidates, students, and external partners to positively impact each other, our region, and the world.
Strategy 2: Improve and embrace diversity, equity, and inclusiveness at Robinson to become the benchmark for students, partners, and rival institutions.
Strategy 3: Implement solutions to improve faculty and Ph.D. student diversity in U.S. business schools.
The Accelerate 2025 strategic plan addresses several important issues identified as the highest priority challenges and Robinson's most significant opportunities. Each identified strategic imperative along with background reading that helped frame the issue is shown below.
Strategic Imperative 1: Robinson’s core strategic differentiation around innovation adopted in the previous strategic plan is having a positive impact. How can we accelerate momentum to achieve even greater differentiation around the innovation theme in a rapidly transforming digital economy?
- "After Covid, get ready for the Great Acceleration" - The Spectator
- "The future of business education: A commentary in the shadow of the Covid-19 pandemic" - Journal of Business Research
- "Dear Colleague Letter: A Broader Impacts Framework for Proposals Submitted to NSF's Social, Behavioral, and Economic Sciences Directorate" - National Science Foundation
- Reimagining Business Education: A World of Ideas - Business Education Jam
- [SUMMARY] Business Education Jam
- "Who Becomes an Inventor in America?: The Importance of Exposure to Innovation" - National Bureau of Economic Research
- [EXECUTIVE SUMMARY] "Who Becomes an Inventor in America?: The Importance of Exposure to Innovation"
Strategic Imperative 2: What does success look like if Robinson is able to anticipate and meet the shifting marketplace demands around the Future of Work?
- The Work of the Future: Building Better Jobs in an Age of Intelligent Machines - MIT Work of the Future
- [Work of the Future summary] "Report outlines route to better jobs, wider prosperity" - MIT News
- The Future of Jobs Report - World Economic Forum
- [EXECUTIVE SUMMARY] The Future of Jobs Report
Strategic Imperative 3: How should Robinson create physical and virtual environments where students connect and learn by engaging with each other, their faculty, and strategic partners?
- "Reimagining the Urban Office" - Harvard Business Review
- "Rethinking Campus Spaces: How to Prepare for the Future of Learning and Work" - The Chronicle of Higher Education
- "The future is now: imagining university life in a post COVID-19 world" - Aurecon
Strategic Imperative 4: There is increasing recognition that both the business and societal case for diversity, equity, and inclusion based on social identities and diverse perspectives can lead to better outcomes. How can Robinson position itself to anticipate and meet the needs of our graduates, strategic partners, and society to address systemic inequities and to identify solutions for building a more diverse, inclusive, and stronger workforce?
- "America 2021: The opportunity to advance racial equity" - McKinsey & Company
- "Defining Atlanta: Booming, diverse tech sector offers stage 'most cities dream about'" - Atlanta Business Chronicle
- "Democratizing innovation: Putting technology to work for inclusive growth" - Brookings
Strategic Imperative 5: What should Robinson do now to position the college for success in the forthcoming predicted decline in college enrollments?
- "How to Survive the Enrollment Bust" - The Chronicle of Higher Education
- MBA Enrollments from 2013-2019 - Eduvantis
- “Boston University’s New $24,000 Online MBA Is a Big Hit” - Poets & Quants
- "Race, Poverty and SAT Scores: Modeling the Influences of Family Income on Black and White High School Students’ SAT Performance" - Teachers College Record
- "The Looming Higher Ed Enrollment Cliff" - Higher Ed HR Magazine