Our Strategic Plan – Accelerate 2025 - Robinson College of Business

Abstract background with words Acelerate 2025 - Igniting Momentum, Transforming Our Future

Accelerate 2025

Our Strategic Plan for 2021-2025

Accelerate 2025 is Robinson’s five-year strategic plan; it provides a laser-focused purpose for everything we do. Accelerate 2025 isn’t just a document. Instead, it is a roadmap the college’s constituents tirelessly worked on for more than a year to get right.

The Strategic Planning Committee distributed surveys to internal and external stakeholders to collect perspectives, conducted research to identify the strategic issues the plan needed to address and hosted Visioning Day. In this half-day brainstorming session, college and university stakeholders came together to brainstorm what success will look like when we reach our most critical goals. Deciding the trajectory of Robinson’s future was a 360-degree process. We appreciate everyone who participated in this effort.

We believe fervently in what we will do. These are our goals and our plan.

Now for the fun part: activating the plan! Check back often to monitor our progress.

Core Values

Impact. We pursue research and teaching with purpose and scientific rigor to advance knowledge and practice, make the world a better place for all, and inspire lifelong learning and growth.

Community. We build close relationships with students, colleagues, and the business community, so together we can achieve otherwise unattainable goals.

Curiosity. Our thirst for knowledge motivates discovery and solution-oriented thinking that creates opportunities to invent the future. We challenge the status quo to lead technological and social change.

Openness. We eliminate institutional and societal barriers to achievement, freedom, and fulfillment, creating equal opportunities for all.

Inclusiveness. We provide a sense of belonging that allows us to confidently, proudly, and fearlessly engage the world.

Mission

We prepare people from all backgrounds to lead, innovate, and achieve their potential to advance business and society.

Robinson recognizes the unrivaled potential of free enterprise to improve lives. We design and implement solutions that advance how businesses and markets function to make a world where all citizens prosper.

Vision: Innovation for all

Goal 1: Prepare students to lead and innovate

Goal 1: Be a global leader in preparing students from all backgrounds to lead and innovate in business and society.

Innovation drives economic growth. However, persistent obstacles and decades of technological change have widened the gap between those contributing to and benefiting from the innovation economy and those left behind. Emerging technologies like AI, machine learning, and robotics, along with future advancements, pose the risk of exacerbating this disparity. Leveraging the established student success model at Georgia State along with the world-class research capabilities of our college and university, and building upon the innovation agenda initiated under the college’s previous strategic plan, Robinson aims to emerge as a global leader in equipping students from all backgrounds to pioneer new businesses and lead innovative organizations.

Strategy 1: Infuse experiential innovation programming broadly across each academic program.

Strategy 2: Develop our students’ leadership, learning and collaboration skills to unleash their creative drive.

Strategy 3: Expand the Robinson Anywhere platform to increase access beyond the campus, including high school students, alumni and life-long learners.

Goal 2: Invest in interdisciplinary collaboration

Goal 2: Develop, promote, and invest in interdisciplinary collaboration to build a better future.

Benefitting from both broad and deep disciplinary expertise and recent investments in computer science and emerging technologies, we will develop novel ideas with students, faculty, and strategic partners working alongside one another. Together we are producing the next generation of diverse innovators and leaders who are changing the face of business.

Strategy 1: Launch interdisciplinary Innovation Initiatives that inspire scholars, students, and partners to collaborate and create breakthrough market solutions in key areas of focus. See example: Berkeley Haas Blockchain Initiative.

Strategy 2: Launch the Community of Business Innovation as a portal permitting corporate and strategic partners to efficiently collaborate with Robinson and GSU students and faculty in ways that advance the missions of all organizations. See examples: Michigan Business Engagement Center, NCSU Centennial Campus, Drexel Solutions Institute, Tata Innovation Center.

Strategy 3: Increase our expertise in the application of new technologies through faculty hiring and professional development. Expand resources that accelerate novel research and teaching outcomes in the digital age.

Goal 3: Address structural factors

Goal 3: Conceive, design, and implement solutions to address the structural factors that lead to persistent differences in outcomes in business and society.

Now is the time to better understand persistent differences in critical areas, ranging from education to healthcare to intergenerational mobility, entrepreneurial ecosystems, and the distribution of digital resources. We aim to uncover innovative solutions and implement them widely to have transformational impact.

Strategy 1: Launch the Social Impact Initiative that will facilitate Robinson faculty, doctoral candidates, students, and external partners to positively impact each other, our region, and the world.

Strategy 2: Ensure the college’s organizational culture and engagement initiatives cultivate a respectful community that is open to the exchange of diverse ideas and scholarship.

Strategy 3: Launch programs designed to encourage Robinson students to consider pursuing an academic career.

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