Blockchain is fundamentally transforming business in more than 50 industries including supply chains and logistics, financial services, healthcare, gaming, digital advertising, consumer goods and real estate.
Best known as the technology behind bitcoin and other cryptocurrencies, blockchain has far broader uses. It is reshaping business functions from process management to security and privacy, accounting to operations, and intellectual property protection to governance — while driving innovation, business model creation and new ventures.
As a leader, it’s critical to learn why your company needs this technology to create value, how blockchain is altering your industry, and what you can accomplish with it.
Blockchain is fundamentally transforming business in numerous industries* including digital advertising, financial services, gaming, healthcare and real estate.
Best known as the recordkeeping system behind bitcoin and other cryptocurrencies, blockchain has far broader uses. It is reshaping business functions from logistics to process management, global supply chains to operations, and intellectual property protection to governance — while driving innovation and new business model creation.
As a leader, it’s critical you learn how blockchain is altering your industry, why your company needs the technology to create value, and what you can accomplish with it.
- The world’s 10 largest companies are investing in blockchain – Forbes
- Walmart, Maersk, British Airways, UPS and FedEx use blockchain technology to manage their supply chains – TechRepublic
- The global market for blockchain was $708 million in 2017. It is projected to reach $60.7 billion in 2024. – Market Study Report, LLC
Blockchain Strategy for Business Leaders is a three-day certificate program offered by Georgia State University’s Robinson College of Business in conjunction with technology strategist Roop Singh of Intuit Factory. The course, taught in an innovative learning format, will ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.
Get the Big Picture
- The rise of blockchain — history and context
- Impact on strategy, business models and investments
- Blockchain market dynamics
- Smart contract platform architecture
- Emerging drivers of digital identity and privacy
- Implications of decentralization
Learn Strategies and Tactics
- Understand your industry’s ecosystem
- Analyze blockchain enterprise use cases in your sector
- Consider critical growth factors
- Develop a use case capitalizing on industry trends
- Design blockchain enabled business models
- Explore smart contract platforms
Prepare to Disrupt
- Learn to predict disruptions across the blockchain ecosystem
- Examine key companies’ white papers and solutions
- Analyze real case studies
- Study tokenization of physical assets into virtual assets
Who Should Attend?
- CIOs and CTOs
- VPs of technology, operations and strategy
- Digital transformation, HR, IT and process improvement directors
- Private equity fund managers
- Enterprise architects
- Seasoned entrepreneurs
To Pay by Check/Discounts
To pay by check or to confirm eligibility and obtain the appropriate discount code, email firstname.lastname@example.org or call the Executive Education Center at 404-413-7300. Please note: Discount and promotion codes cannot be used in conjunction with any other offer, and must be entered at the time of registration. They cannot be applied retroactively.
For information on group sales, contact email@example.com.
Fee covers: tuition, books and materials, certificate in Blockchain Strategy, breakfast and lunch, coffee and beverages, wireless Internet access, on-site IT support, and parking in the Tower Place 200 parking structure.
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Blockchain Strategy for Business Leaders is a unique three-day program to ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.
MODULE 1: Market Trends and Dynamics
Explore the trends and emerging market segments in blockchain and cryptographically secure tokens. Discover the disruption and opportunity revealed by this foundational technology evolution. Develop your understanding of frameworks to analyze market developments.
MODULE 2: Distributed Ledger Technologies
Understand the mechanisms that create a blockchain. Explore its evolution from history of digital cash to next generation of distributed ledger technologies.
MODULE 3: Disruption
Understand the nature of technology-led disruption. Learn models for innovation. Apply these models to predict disruption by the evolution of blockchain ecosystem. Discover ways blockchain can help you survive or create disruption. Define your blockchain strategy — is it an opportunity, threat or a risk for you?
MODULE 4: Cryptography
Ground yourself in the fundamentals of cryptography that make distributed ledger technologies powerful. Learn applications of cryptography in business applications.
MODULE 5: Blockchain Architecture
Understand blockchain solution design factors. Learn how consensus mechanisms are transforming business processes. Develop skills on how to make design choices critically determined by your use case.
MODULE 6: Smart Contracts
Understand what smart contracts are and how these decentralized applications are enabling a new technology stack. Analyze the architecture of platforms.
MODULE 7: Two Sides of a Coin: Identity and Privacy
Grasp the changing nature of digital identity and privacy by exploring how blockchain is driving digital identity technology. Learn how future business applications will utilize this new infrastructure, and understand its challenges and enablers — the desire for privacy-preserving applications and a shifting global regulatory framework.
MODULE 8: Blockchain in the Enterprise
Explore how incumbent corporations can use blockchain as tactically as technology stack replacement or strategically as driver of disruptive new business models. Understand this shift in business processes. Learn about current use cases in financial services, payments, insurance, gaming, media, supply chain, digital advertising, storage and several industry verticals. Explore the architecture of enterprise blockchain platforms like Hyperledger and Ethereum.
MODULE 9: Tokenization
Learn the basics of digital assets and token economics, how to create digital assets and apply frameworks. Explore how blockchain is driving a fourth industrial revolution by creating an internet of value.
MODULE 10: Develop Your Ecosystem
Go beyond technology product development to understand network effects and ecosystem adoption. Learn how to effectively leverage ecosystem for your growth. Understand the adoption risks, challenges and enablers.
MODULE 11: Evaluate Blockchain Companies
Learn to evaluate blockchain companies using Intuit Factory’s proprietary Diagnostic Assessment Model©. Exposure to this framework will help you investigate your project along with your competition. Analyze critical growth factors for creating successful blockchain-based businesses. Create an investment thesis.
MODULE 12: Business Model Design
Investigate key strategic issues. Learn how to design business models leveraging blockchain and adjacent technologies. Work with a group to scope, analyze, and design your own blockchain strategy and business model.
BONUS: Surprise Module
“Breaking down complex subjects into understandable parts is one of my greatest passions.”
Roop Singh is founder and principal at Intuit Factory, a blockchain business strategy consulting firm. He is cofounder of a stealth startup in the blockchain space.
Prior to focusing on blockchain, Roop was a business transformation leader whose expertise included business process management, business architecture, customer experience management, and aligning strategy and operational process excellence for corporations including AT&T, Cox Enterprises, The Home Depot, IHG and SecureWorks. He also worked with United Nations programs, nonprofits and startups.
Described by colleagues as “the master of untangling” and renowned for his ability to help others understand complex business processes, Roop is an in-demand trainer and coach who helps Fortune 100 and Global 2000 clients understand and implement blockchain. Recent speaking engagements include Emory University, Harvard University and TedxAtlanta, among others.
He also is active in community and professional organizations, including serving on the board of the Georgia Indo-American Chamber of Commerce; the executive team of TiE Atlanta, a leading chapter of the global entrepreneur development network; and the advisory board of the Process Excellence Network.
Roop is a Certified Process Professional Master with the BP Group and holds an Advanced Business Certificate in Business Process Management from the Objects Management Group. He holds an M.S. in information systems from Georgia State’s Robinson College of Business and an undergraduate degree in computer science and engineering from Mysore University in India. His research interests include data management, artificial intelligence, and ontology management and semantics.
Dana Barrett of WGST Talk Radio interviews Roop about blockchain.
group vice president
“What I liked most about the program was learning how to leverage blockchain technology in the business world, and building an understanding of what it can do for us in the future. Roop’s knowledge and passion about the topic are really wonderful.”
supply chain leader, Transformation Office
“My background is less technical and more business. I’m interested in blockchain use cases and how I can leverage the technology to address issues in our society right now. If you have any interest in blockchain, you have to go to this class. I don’t see other programs out there like it.”
president and CEO
Synchrony 3 Global Consulting Services
“I had a basic grasp on blockchain before, but now I understand how the technical aspects work, which will give me an advantage going forward. The guest speakers are doing cutting-edge stuff in the industry, and I got to hear it about it first-hand. Roop has an energetic, over-the-top teaching style, and it worked really well. He knows what he’s talking about.”
“You can look up how blockchain works on the Internet, but you need that in-class discussion and expertise to know how it relates to your specific field. Toward the end of the program, we created a business model and fleshed out how our idea would work in real life. The subject matter can get a little dry, but Roop kept the discussion energetic and interesting.”
interest rate risk analyst
“I didn’t know anything about blockchain, so getting informed on this technology was really important to me. I learned how I can apply blockchain on a day-to-day basis in terms of regulation, transferring assets and traceability. It was an interactive, fun class that went by very quickly.”
first vice president, Consumer Data Office
“Roop is very knowledgeable, and the curriculum was really well-structured. It has information for everyone, from novice to expert. I was nervous when I came here, but now I can talk confidently about blockchain.”