Fifteen faculty members at Georgia State University’s J. Mack Robinson College of Business are among the most cited business management researchers in the world and in the top two percent of their fields by citations, according to analysis published in the open access journal PLOS Biology.
Department of Marketing
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.
M.S. in Marketing Students Help Porsche Develop a Post-Pandemic Marketing Plan
M.S. in Marketing Students Help Porsche Develop a Post-Pandemic Marketing Plan
During summer 2020, M.S. in Marketing (MSMK) program students worked with PCNA on addressing these challenges int their capstone course, Applied Marketing Strategy (MK8392) under the guidance of program director Alok Saboo, Taylor E. Little Jr. Professor of Marketing.
Undergrads Develop Marketing Strategies for Grady Health System and Covid-19 Testing Company
Undergrads Develop Marketing Strategies for Grady Health System and Covid-19 Testing Company
In MK 4900, marketing majors spend the semester developing marketing plans for clients who contact the Department of Marketing for assistance. Past clients include the American Gas Association, Credit Karma and the Federal Bureau of Investigation. This semester, MK 4900 students worked with Grady Health System and Austin Rapids.
New Grad Student Q&A: Amber Parker
New Grad Student Q&A: Amber Parker
Incoming M.S. in Marketing student Amber Parker hopes to better understand how music enthusiasts and world travelers consume products and services.
Marketing Student Builds Awareness for ATL311 App
Marketing Student Builds Awareness for ATL311 App
City of Atlanta residents can take care of countless non-emergency requests through the ATL311 app. But a lot of denizens don't know the one-stop shop even exists. Alya Abdelkerim and her classmates partnered with the city to change that.
25th Annual MAX Awards Winners
25th Annual MAX Awards Winners
MAX Awards Winners were announced Thursday, February 22, 2018 at the 25th annual Marketing Awards for Excellence at the Omni […]
Marketing Excellence Saluted at 26th MAX Awards
Marketing Excellence Saluted at 26th MAX Awards
An app feature that takes the pain out of finding parking took top honors at the 2019 Marketing Awards for Excellence (MAX Awards), held yesterday (Feb. 20) at the Georgia Aquarium.
Four Robinson College Specialized Master’s Among Nation’s Best in Newly Released Rankings
Four Robinson College Specialized Master’s Among Nation’s Best in Newly Released Rankings
Four specialized master’s programs offered by Georgia State University’s Robinson College of Business are among the nation’s best in new graduate rankings from TFE Times (formerly The Financial Engineer). Two programs rose in the rankings; two are on the list for the first time.
As the World Tweets
As the World Tweets
Denish Shah, director of the Social Media Intelligence Lab, talks about how social media insights are changing the way companies — even cities — operate.