The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.
Department of Marketing
During summer 2020, M.S. in Marketing (MSMK) program students worked with PCNA on addressing these challenges int their capstone course, Applied Marketing Strategy (MK8392) under the guidance of program director Alok Saboo, Taylor E. Little Jr. Professor of Marketing.
In MK 4900, marketing majors spend the semester developing marketing plans for clients who contact the Department of Marketing for assistance. Past clients include the American Gas Association, Credit Karma and the Federal Bureau of Investigation. This semester, MK 4900 students worked with Grady Health System and Austin Rapids.
Incoming M.S. in Marketing student Amber Parker hopes to better understand how music enthusiasts and world travelers consume products and services.
City of Atlanta residents can take care of countless non-emergency requests through the ATL311 app. But a lot of denizens don’t know the one-stop shop even exists. Alya Abdelkerim and her classmates partnered with the city to change that.
MAX Awards Winners were announced Thursday, February 22, 2018 at the 25th annual Marketing Awards for Excellence at the Omni […]
An app feature that takes the pain out of finding parking took top honors at the 2019 Marketing Awards for Excellence (MAX Awards), held yesterday (Feb. 20) at the Georgia Aquarium.
Four specialized master’s programs offered by Georgia State University’s Robinson College of Business are among the nation’s best in new graduate rankings from TFE Times (formerly The Financial Engineer). Two programs rose in the rankings; two are on the list for the first time.
Denish Shah, director of the Social Media Intelligence Lab, talks about how social media insights are changing the way companies — even cities — operate.
ATLANTA–The B.B.A. offered by Georgia State University’s J. Mack Robinson College of Business jumped 20 spots, advancing to 44th overall and 27th among programs at public universities in the 2019 Best Colleges edition of U.S. News & World Report.