Four specialized master’s programs offered by Georgia State University’s J. Mack Robinson College of Business are among the nation’s best in new graduate rankings from “TFE Times.”
Department of Marketing
Wesley Johnston Receives Lifetime Achievement Award from American Marketing Association
Wesley Johnston Receives Lifetime Achievement Award from American Marketing Association
Wesley J. Johnston, executive director of the Center for Business & Industrial Marketing (CBIM) and CBIM Roundtable Professor of Marketing at Georgia State University’s J. Mack Robinson College of Business, has received the 2021 Lifetime Achievement Award of the Selling and Sales Management Special Interest Group of the American Marketing Association (AMA Sales SIG).
Online B.B.A. Made Sense for This Brand-Centric Marketing Student
Online B.B.A. Made Sense for This Brand-Centric Marketing Student
Diona Jimmerson’s goal is to secure a product marketing role with a brand she follows, like Apple or a luxury retailer. Her courses have prepared her for that type of work.
Georgia State’s Online B.B.A. Degree Completion Program Helps Students Continue Their Studies
Georgia State’s Online B.B.A. Degree Completion Program Helps Students Continue Their Studies
The online Bachelor of Business Administration (B.B.A.) degree completion program offered by Georgia State University’s J. Mack Robinson College of Business allows students to finish their degrees online at their own pace.
Research Finds Flawed Premises Underpinning Years of College Conference Realignments
Research Finds Flawed Premises Underpinning Years of College Conference Realignments
The assumed benefits of collegiate conference switches – such as increases in athletic revenue, improved athletic performance, and enhanced university branding – that drove two previous waves of realignments (2005-2006, and 2011-2015) and have triggered a third wave now underway, are more perception than reality, according to research conducted by a team led by Stephanie Herbst-Lucke of the Department of Marketing at Georgia State University's J. Mack Robinson College of Business.
Latinx Marketing Alumna Removes Sticks, Stones, and Societal Barriers from the AT and Beyond
Latinx Marketing Alumna Removes Sticks, Stones, and Societal Barriers from the AT and Beyond
Luz Lituma at Yellowstone National Parkphoto by Cristian RestrepoLuz Lituma (B.B.A. in marketing, ‘11) has mastered one of the most [...]
U.S. News Ranks Robinson Undergraduate Offerings Among Nation’s Best in Five Categories
U.S. News Ranks Robinson Undergraduate Offerings Among Nation’s Best in Five Categories
Five undergraduate offerings – four specialties and the overall B.B.A. – at Georgia State University’s J. Mack Robinson College of Business are ranked among the nation’s best in the 2022 edition of U.S. News & World Report’s Best Colleges
Tribute to Cathy Cobb-Walgren
Tribute to Cathy Cobb-Walgren
Friends and colleagues offer a fond farewell to, Cathy Cobb-Walgren, associate professor of marketing, on her retirement.
15 Robinson College Faculty Members Are Among The World’s Most Cited Business Researchers
15 Robinson College Faculty Members Are Among The World’s Most Cited Business Researchers
Fifteen faculty members at Georgia State University’s J. Mack Robinson College of Business are among the most cited business management researchers in the world and in the top two percent of their fields by citations, according to analysis published in the open access journal PLOS Biology.
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.