Four specialized master’s programs offered by Georgia State University’s J. Mack Robinson College of Business are among the nation’s best in new graduate rankings from “TFE Times.”
Master of Science in Marketing
Wesley J. Johnston, executive director of the Center for Business & Industrial Marketing (CBIM) and CBIM Roundtable Professor of Marketing at Georgia State University’s J. Mack Robinson College of Business, has received the 2021 Lifetime Achievement Award of the Selling and Sales Management Special Interest Group of the American Marketing Association (AMA Sales SIG).
The assumed benefits of collegiate conference switches – such as increases in athletic revenue, improved athletic performance, and enhanced university branding – that drove two previous waves of realignments (2005-2006, and 2011-2015) and have triggered a third wave now underway, are more perception than reality, according to research conducted by a team led by Stephanie Herbst-Lucke of the Department of Marketing at Georgia State University's J. Mack Robinson College of Business.
Fifteen faculty members at Georgia State University’s J. Mack Robinson College of Business are among the most cited business management researchers in the world and in the top two percent of their fields by citations, according to analysis published in the open access journal PLOS Biology.
The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.
During summer 2020, M.S. in Marketing (MSMK) program students worked with PCNA on addressing these challenges int their capstone course, Applied Marketing Strategy (MK8392) under the guidance of program director Alok Saboo, Taylor E. Little Jr. Professor of Marketing.
In MK 4900, marketing majors spend the semester developing marketing plans for clients who contact the Department of Marketing for assistance. Past clients include the American Gas Association, Credit Karma and the Federal Bureau of Investigation. This semester, MK 4900 students worked with Grady Health System and Austin Rapids.
M.S. in Marketing student Rachel Moten interned with the City of Los Angeles Department of Recreation and Parks for two consecutive summers, gaining skills in analytics and social media marketing.
Robinson welcomed 862 new graduate students this fall, a 78 percent increase over 2019’s incoming class of 484 students. They are enrolled in 14 degree programs.
Incoming M.S. in Marketing student Amber Parker hopes to better understand how music enthusiasts and world travelers consume products and services.