The assumed benefits of collegiate conference switches – such as increases in athletic revenue, improved athletic performance, and enhanced university branding – that drove two previous waves of realignments (2005-2006, and 2011-2015) and have triggered a third wave now underway, are more perception than reality, according to research conducted by a team led by Stephanie Herbst-Lucke of the Department of Marketing at Georgia State University's J. Mack Robinson College of Business.
Master of Science in Marketing
15 Robinson College Faculty Members Are Among The World’s Most Cited Business Researchers
15 Robinson College Faculty Members Are Among The World’s Most Cited Business Researchers
Fifteen faculty members at Georgia State University’s J. Mack Robinson College of Business are among the most cited business management researchers in the world and in the top two percent of their fields by citations, according to analysis published in the open access journal PLOS Biology.
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.
M.S. in Marketing Students Help Porsche Develop a Post-Pandemic Marketing Plan
M.S. in Marketing Students Help Porsche Develop a Post-Pandemic Marketing Plan
During summer 2020, M.S. in Marketing (MSMK) program students worked with PCNA on addressing these challenges int their capstone course, Applied Marketing Strategy (MK8392) under the guidance of program director Alok Saboo, Taylor E. Little Jr. Professor of Marketing.
Undergrads Develop Marketing Strategies for Grady Health System and Covid-19 Testing Company
Undergrads Develop Marketing Strategies for Grady Health System and Covid-19 Testing Company
In MK 4900, marketing majors spend the semester developing marketing plans for clients who contact the Department of Marketing for assistance. Past clients include the American Gas Association, Credit Karma and the Federal Bureau of Investigation. This semester, MK 4900 students worked with Grady Health System and Austin Rapids.
New Grad Student Q&A: Rachel Moten
New Grad Student Q&A: Rachel Moten
M.S. in Marketing student Rachel Moten interned with the City of Los Angeles Department of Recreation and Parks for two consecutive summers, gaining skills in analytics and social media marketing.
Robinson College of Business Graduate Enrollment Surges 78 Percent; Incoming Class is Largest, Most Diverse in its History
Robinson College of Business Graduate Enrollment Surges 78 Percent; Incoming Class is Largest, Most Diverse in its History
Robinson welcomed 862 new graduate students this fall, a 78 percent increase over 2019’s incoming class of 484 students. They are enrolled in 14 degree programs.
New Grad Student Q&A: Amber Parker
New Grad Student Q&A: Amber Parker
Incoming M.S. in Marketing student Amber Parker hopes to better understand how music enthusiasts and world travelers consume products and services.
Marketing Student Builds Awareness for ATL311 App
Marketing Student Builds Awareness for ATL311 App
City of Atlanta residents can take care of countless non-emergency requests through the ATL311 app. But a lot of denizens don't know the one-stop shop even exists. Alya Abdelkerim and her classmates partnered with the city to change that.
What difference does Road to Robinson make?
What difference does Road to Robinson make?
For many graduate students at the Robinson College of Business, a critical step in their decision process was attending a Road to Robinson event. Check out what four students have to say about their experience.