Customer-centricity has become a hot topic in marketing recently. A Google search on "customer-centric" yielded 4,120,000 results. Consulting companies, large and small, have been promoting their capabilities to help companies become customer-centric. Some use the term customer-focused and some like Forrester prefer customer-obsessed, but all share similar thinking regarding what companies should be doing.
Thought Leadership
Do-It-Yourself Marketing Research
Do-It-Yourself Marketing Research
Conducting marketing research is always important for small businesses, even though most do not do much research. It takes time and costs money, two important constraints for many companies. However, more information is available via the Internet than ever before, and it is easier to conduct marketing research at a reasonable cost today.
Managing Your Online Brand
Managing Your Online Brand
Marketing and social media expert Maggie Laton discusses how best to create and manage your online brand.
How Google Works: Creating an Innovation Machine
How Google Works: Creating an Innovation Machine
Seeing how Google works, it is no wonder that the company has been as successful as it has been. How many of these principles does your company follow?
Why Should Anyone Lead You?
Why Should Anyone Lead You?
In a recent piece on the Saporta Report, Robinson professor Nathan Bennett challenges people early in their careers to demonstrate they are worth their leaders' investment.
How to Present to the Board of Directors
How to Present to the Board of Directors
Last month I had the opportunity to hear one of my most accomplished former students, Rick Lenny, speak to the Georgia State University Marketing RoundTable. Although his comments were wide-ranging, one important topic was "How to Present to the Board of Directors."
Building an Effective Advisory Board
Building an Effective Advisory Board
[list type="product"] [box type="card" title="Ken Bernhardt"] An Op-Ed from the Atlanta Business Chronicle [/box][/list] Access to affordable high-quality advice can […]
What I Learned from Truett Cathy
What I Learned from Truett Cathy
[list type="product"] [box type="card" title="Ken Bernhardt"] An Op-Ed from the Atlanta Business Chronicle [/box][/list] Sept. 10 was Truett Cathy’s funeral. […]
Marketing Dashboards: Metrics That Matter
Marketing Dashboards: Metrics That Matter
[list type="product"] [box type="card" title="Ken Bernhardt"] Bi-monthly columns from the Atlanta Business Chronicle [/box][/list] It seems like every article about […]
Trust Matters: A Paradox
Trust Matters: A Paradox
by Ken Bernhardt [list type="product"] [box type="card" title="Ken Bernhardt"] Bi-monthly columns from the Atlanta Business Chronicle [/box][/list] Headline after headline […]