Customer-centricity has become a hot topic in marketing recently. A Google search on “customer-centric” yielded 4,120,000 results. Consulting companies, large and small, have been promoting their capabilities to help companies become customer-centric. Some use the term customer-focused and some like Forrester prefer customer-obsessed, but all share similar thinking regarding what companies should be doing.

Conducting marketing research is always important for small businesses, even though most do not do much research. It takes time and costs money, two important constraints for many companies. However, more information is available via the Internet than ever before, and it is easier to conduct marketing research at a reasonable cost today.

Seeing how Google works, it is no wonder that the company has been as successful as it has been. How many of these principles does your company follow?

Last month I had the opportunity to hear one of my most accomplished former students, Rick Lenny, speak to the Georgia State University Marketing RoundTable. Although his comments were wide-ranging, one important topic was “How to Present to the Board of Directors.”

[list type=”product”] [box type=”card” title=”Ken Bernhardt”] An Op-Ed from the Atlanta Business Chronicle [/box][/list] Access to affordable high-quality advice can […]

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