Degrees & Majors

The B.B.A. in Accountancy program provides students with the foundation needed to secure entry-level positions in the field. Additionally, it grooms students for a Master of Professional Accountancy degree as well as graduate studies in other business areas or law.

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Economics examines the material prosperity of countries and their citizens in an interdependent world of limited resources and technological change.

Over the course of the B.B.A. in Business Economics program, students study how decisions are made by private businesses, governments, and households in producing, consuming, and distributing goods.

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With a degree in entrepreneurship, you will be able to see the business world from multiple views, as well as how they relate. You’ll be prepared to apply multiple business concepts to existing product/service offerings to drive better business decisions for your organization, confidently suggest innovative new offerings to pursue, and successfully “defend” them.

Robinson’s B.B.A. in entrepreneurship is a “do” versus a “learn-to-do” program. You will have the opportunity to take an idea from formation to backing and on to execution. You’ll gain practical experience through coursework, individualized mentoring, guest speaker events, and focused workshops with many opportunities to participate in competitions, student organizations, a living-learning community, and several on-campus incubators.

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The B.B.A. in Hospitality Administration program provides a well-integrated curriculum with a focus in general business and hospitality while incorporating courses on the arts and sciences that prepare students for management positions in the hospitality industry.

While the core coursework equips students with a general knowledge of the field, specialized elective courses and work study experiences allow students to gain insight into varied industry segments.

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Marketing is an exciting, dynamic process through which customer needs and wants are determined and satisfied through the conception, development, promotion, exchange, and distribution of goods and services. The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing and prepares graduates to enter careers in the field. A wide range of career opportunities are available to marketing graduates. Marketing management is often the path to the top of the business organization. Entry-level positions are available in selling, product development, advertising, promotion, physical distribution, industrial marketing, marketing research, customer service, and many other specialties. The challenges of marketing require professionals with creative ability, intelligence, and analytical skills.

Recent Placements

• financial analyst, Adobe
• cloud specialist, Microsoft Azure
• senior category experience analyst, The Home Depot

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Risk management is the critical piece that enables businesses to function, leap over hurdles, and adeptly handle roadblocks. Organizations that don’t effectively predict and mitigate risks face the possibility of unrecoverable financial setbacks and, ultimately, total failure. They’re basically like skydivers without parachutes.

Risk management professionals are extremely well-paid, heavily recruited and oftentimes the coolest people in meetings and boardrooms. Robinson is the perfect place for you to pursue an undergraduate degree in risk: we prepare students from all backgrounds for successful careers in risk-related fields.

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This certificate will prepare students for a high-demand career in cybersecurity for fintech, which is a critical function in the financial services industry. Georgia, specifically Atlanta, are centers of the fintech field, with approximately 38,000 employees and more than 160 companies generating more than $72 billion in revenues. The certificate consists of a core curriculum that meets the talent needs of this sector as defined by the FinTech Playbook developed by the University System of Georgia. Students will develop skills in the protection of information and information systems with hands-on use of state-of-the-art tools and methods that are extensively used in the fintech arena.

This certificate helps prepare students for careers in the high-demand area of fintech, which is revolutionizing the financial services industry and improving business processes. Georgia, particularly Atlanta, are centers of the fintech industry, with about 38,000 employees and more than 160 companies generating more than $72 billion in revenue. The curriculum meets the talent needs of this sector as defined by the Fintech Playbook developed by the University System of Georgia. Students will develop skills in financial data analytics including machine learning and artificial intelligence, and build competencies with the use of disruptive technologies including blockchain.