Leverage digital marketing to create and capture demand. Grow your business and gain market share.
Be one of a select group of marketing professionals to benefit from this executive education certificate program. Network and learn alongside your peers, while discovering how data-driven digital marketing can be used to build brand equity, effectively engage customers and prospects, and successfully promote products or services. Develop skills that will help you adapt to an evolving marketing landscape today and throughout the rest of your career.
Taught by Marketing Professor of Practice Dr. Tim Bohling, an accomplished CMO known for driving success through best-in-class methodologies.
Accomplished CMO and Marketing Professor of Practice Dr. Tim Bohling is offering a two-day digital marketing executive education program that will equip participants with the ability to analyze their customers’ wants and needs, and activate a marketing plan based on a deep understanding of their audience. The curriculum is packed with content backed by Bohling’s experience and industry application. Participants will walk away with a framework enabling them to deploy an integrated digital marketing strategy and — most importantly — a measurement system so real-time adjustments can be made to improve performance and increase profits.
You will learn how to:
Understand Your Target Audience
Review buyer personas and customer journey map templates that drive a deep understanding of your target audience and their progress through the marketing funnel
Make a Compelling Case
Build a messaging approach to communicate a compelling narrative that makes the case for why your product or service addresses your customers’ needs
Choose the Right Digital Channels
Explore “paid media” channels, including Google, LinkedIn, Facebook, Instagram, Twitter and YouTube, and understand the benefit of each platform within an integrated marketing plan to achieve campaign objectives
Optimize Your Web Experience
Understand the importance of optimizing your firm’s website for inbound visitors and driving traffic through content marketing and search engine optimization
Deploy the Plan
Review the approach to build an integrated digital marketing strategy that engages prospects across the buying journey
Measure Performance—and Pivot Accordingly to Drive Growth
Develop a data-driven marketing performance scorecard to gauge what marketing activities are working and not working, and enable real-time adjustments that will positively impact performance
Check back soon for upcoming dates.
Georgia State’s Buckhead Center
Tower Place 200
3348 Peachtree Rd. NE
Fee covers all costs: tuition, books and materials, Digital Marketing Certificate, breakfast and lunch, snacks, wireless Internet, on-site IT support, and parking in the Tower Place 200 parking structure.
- Non-Profit Organizations – 10%
- Military and Veterans – 10%
- Past Exec Ed Program Participants – 10%
- GSU Alumni – 25%
- GSU Student – 25%
- GSU Faculty or Staff Member – 50%
Who Should Attend
- Marketing Professionals
- Design Professionals
- Publishing Professionals
- Market Research Professionals
- Data-Driven Marketing Leaders
Marketing expert Tim Bohling possesses 20 years of industry leadership experience and has held CMO and vice president positions at global institutions including IBM, HCL Technologies and Stratasys. He has driven business performance and growth through innovative methodologies including digital marketing, data-driven demand management, big data analytics, product development and commercialization, and go-to-market client engagement. Bohling’s research interests comprise both scholarly rigor and practitioner relevance, and touch on areas such as decision modeling, digital marketing ecosystem dynamics and customer lifetime value.