Monica Cooper

Monica Cooper is an experienced marketing professional with more than 20 years of achievement in both business-to-business and business-to-consumer arenas, as well as extensive experience on the agency and client sides. She began her career in wireless telecommunications, and subsequently worked for Accenture, E*Trade Financial, Equifax and Delta Air Lines. Monica graduated with a degree in psychology from Dartmouth College, and received her M.B.A. in marketing from the Tuck School of Business at Dartmouth. She is married with one son, who is a software engineer. When not spearheading marketing for Robinson, she enjoys the company of her fearless 5-pound Chihuahua named Pepper, appropriately named for Monica’s love of cooking and entertaining.

Ellie Diaz
assistant director, brand strategy and advertising
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Ellie Diaz directs the brand strategy, media placement and advertising for the Robinson College of Business at Georgia State University. She also supervises the college’s graphic design and social media functions, providing creative direction to support the college’s strategic plan, increase graduate enrollment and drive brand awareness through the omnichannel. This involves directing Robinson’s visual strategy, setting priorities, and managing the design and development of digital, outdoor and print marketing collateral. Ellie ensures that the marketing choices and tactics of Robinson’s departments and units are aligned with the overall brand and marketing goals of the college. She partners with faculty directors and department heads to address each unit’s communication and advertising needs.Ellie has been a member of the Robinson staff for more than 20 years, starting as an administrative specialist in the Department of Risk Management & Insurance. She joined the college’s Office of Marketing & Communications in 2015. Ellie holds a B.S. in sociology/chemistry from the University of Miami. In her spare time, Ellie builds and models costumes from video games and science fiction movies, and is an avid 3D printing hobbyist.

Bobbin Eastwood
assistant director, content strategy
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Bobbin Eastwood has spent the majority of her career at Robinson. She started at the college as a web specialist and handled multiple website redesigns before pivoting to her current role in content development and strategy, which aligns with her passion for writing. She truly has a blast interacting with our amazing students, alumni, and faculty, and telling the Robinson story. She spends most of her spare time soaking up moments with her son and daughter. Her hobbies include writing personal essays, exercising, and maintaining her yard.

Holly Frew
director of public relations and external communications
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Holly Frew is an accredited public relations professional with more than 15 years’ experience in both agency and nonprofit industries. The majority of her career has been in public relations roles at international humanitarian organizations World Vision and CARE where she supported mass marketing campaigns and responded to breaking news humanitarian disasters like the Syrian Refugee Crisis. Her career has taken her across the globe telling stories in countries like Haiti, Jordan, Turkey, South Sudan and Somalia. She has a B.A. from the University of Alabama and earned her Accreditation in Public Relations in 2022. She spends most of her time outside of work exploring the world with her young daughter.

Efrain Rodriguez
webmaster
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Efrain "Ef" Rodriguez manages the daily operations of the Robinson College of Business website. With more than 20 years experience in digital strategy and UX/UI design, Ef has created some of the most active websites in Georgia. He developed the first multilingual online platform for the Georgia Department of Education and implemented the annual reporting dashboard for all public schools. In addition to his digital marketing expertise, he also has in-depth knowledge of network infrastructures, server architecture, and security and access control systems. Ef graduated with degrees in Mathematics from Interamerican University. He is the co-founder of the largest mountain biking club in Georgia and in his spare time he manages a non-profit bicycle cooperative that makes transportation affordable, accessible, and sustainable to communities in need.

Morgan Scroggs
social media
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Morgan M. Scroggs is a graduate of Georgia State University, magna cum laude. She worked as a student assistant in the Robinson College of Business Office of Marketing & Communications before graduation, and then performed various communications, marketing, and behind-the-scenes media roles as a consultant, and on staff for the non-profit sector including CARE Inc. and Cobb & Douglas Public Health for several years before returning to her alma mater. She is a self-starter who picks up new skills and applies them to her work in promoting Robinson College through organic social media campaigns, social media engagement, and knowledge sharing. She enjoys reading, organic beauty products, and would consider herself a foodie devotee – but tries not to take herself too seriously.

Catherine Shaw
assistant director, special events
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Catherine "Cat" Shaw joined Robinson in 2022 from the Institute of Electrical Engineers, where she was program and conference director. She directs all virtual and in-person events for Robinson, spanning development, recruitment, student experience, graduation, alumni and leadership. She also will oversee the creation of a college podcast that will highlight faculty research, student and alumni stories, and innovations that bridge the gap between business and education. A certified meeting professional, Cat has more than 15 years of experience managing high-end meetings, conferences, and events at American Express Global Travel, Georgia Tech, and JPMorgan, among others. Shaw is a graduate of Rutgers University with a B.A. in communications and journalism. She also has a project management certificate from Georgia Tech and a certificate in marketing and advertising from New York University.

Jenifer Shockley
assistant director, communications
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Jenifer Shockley joined Robinson in 2008. Previously she was a senior communications executive at global communications firms and creative boutiques in Atlanta, New York, and Washington. A marketing communications and public relations generalist, her clients spanned corporations (Dell, MCI, Shutterfly, Pfizer T-Mobile), federal institutions (Centers for Disease Control and Prevention, National Institutes of Health), trade associations (American Physical Therapy Association, International Sleep Productions Association, Society of American Florists) and a group of scientists who located an 1857 shipwreck with 10 tons of California Gold Rush treasure in its hold. She loves working in higher education and is inspired and humbled by Georgia State’s extraordinary students.

Sassett West
business manager
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Sassett West is a Business Manager who helps the Marketing and Communications team process payments, reports and contracts, schedule meetings, etc. She has worked at RCB since 2014 starting as a student assistant for Development and then as an Administrative assistant for the Dean’s Office. She is also an alumna of the College of Arts & Sciences where she received her bachelors in English with a creative writing concentration. She enjoys creating art, writing and performing poetry in her free time.

Jeff Brathwaite
manager of marketing operations
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As manager of marketing operations, Jeffrey Brathwaite ensures the seamless operation of systems and software used by the Office of Marketing & Communications, and faculty and staff across the college. His current major focus is the technology and build-out of Robinson’s new intranet. Prior to his current role, Jeffrey served on staff at one of Robinson’s major research centers, where his key priorities included website maintenance as well as hardware and software support. Driven by a passion to share knowledge, Jeffrey has conducted hands-on workshops on technology skills through the Breakthrough Institute. He also contributed to curriculum development for a WordPress blogging boot camp and social media trainings. Jeffrey holds a CloudU certification and completed a social media marketing course through Hootsuite Academy. He earned a bachelor’s in electrical and computer engineering technology from the New York Institute of Technology.

Nordleen De Frias
web developer
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With more than 15 years of experience as a production manager in marketing, advertising, and publishing, Nordleen De Frias has built a career at the intersection of technology and creative industries. She holds a B.S. in information technology and project management from Florida International University and has worked across the nonprofit, biotech, and education sectors. Nordleen’s expertise spans SaaS architectures, digital transformation, integrations, and web development. She has held key roles as a web developer, IT project manager, and help desk administrator, further strengthening her technical acumen by earning a full stack development certificate from Georgia Tech. A passionate explorer of the West, Nordleen has a special love for Santa Fe and Taos, New Mexico. When she’s not immersed in tech, she’s cheering for the Atlanta Braves and the Miami Dolphins.