The Robinson College Brand

Robinson's Brand in Action

Almost two years ago, we began the process of refining the Robinson brand and articulating who we are as a college, what we offer and how we make a difference. Now it’s time to tell our story.

We are all brand ambassadors and have a role in creating consistent and cohesive communications. Robinson’s Brand Guidelines were created to ensure the proper use of all branding elements so that all parts of the college can communicate with a unified voice and identity.

Creative blue background image with the words amplify your inner creator displayed.

ELLIE DIAZ

ASSISTANT DIRECTOR, BRAND STRATEGY & ADVERTISING

Ellie Diaz directs the brand strategy, media placement and advertising for the Robinson College of Business at Georgia State University. She also supervises the college’s graphic design and social media functions, providing creative direction to support the college’s strategic plan, increase graduate enrollment and drive brand awareness through the omnichannel. This involves directing Robinson’s visual strategy, setting priorities, and managing the design and development of digital, outdoor and print marketing collateral.

If you have more branding questions, contact [email protected].

ROBINSON LOGOS

Logos are available for use by academic and administrative units. If you have questions about Robinson logos, contact [email protected] for assistance.

PRESENTATION TEMPLATES

Branded Powerpoint templates are available for your presentation needs, using the Sofia Pro typeface and the Arial typeface.

* The OMC has a limited number of Sofia Pro font licenses available to faculty and staff. Contact us for availability.

GEORGIA STATE BRANDING

This communications toolkit is your resource for the guidelines, assets, templates and information you’ll need to be a valuable contributor to the success of Georgia State’s public relations and marketing communications strategies and initiatives.

VIEW THE COMMKIT