On average, professionals with a bachelor’s degree earn 42% more than those with an associate degree. (View Source)
A B.B.A. degree will equip you with an extremely versatile skill set that will help you succeed in any industry. Problem-solving and business acumen are valued by employers at companies of all sizes.
By completing your degree online, you will develop self-discipline and accountability, two characteristics employers highly value.
- Robinson’s network comprises approximately 80,000 alumni and more than a dozen advisory boards and industry roundtables. Students engage with these groups at networking and mentoring events that can lead to internship and employment opportunities.
- Browse more than 10,000 job and internship opportunities through Robinson’s career platform.
- Meet with career coaches who specialize in your field.
- Tackle hands-on projects with partner companies such as FIS Global and Grady Memorial Hospital.
- Participate in virtual exchange projects with colleagues from international partner institutions.
- American Hotel & Lodging Association Student Chapter
- American Marketing Association
- ASCEND (Pan-Asian student business organization)
- Association of Latino Professionals for America
- Atlanta Student Investment Club
- Club Management Association of America Student Chapter
- Eta Sigma Delta
- Finance Society
- Georgia Restaurant Organization
- International Association of Exhibitions and Events
- Investment Management Group
- National Society of Minorities in Hospitality
- Society for Human Resource Management
All your courses are developed and taught by Robinson faculty, and you will have 1:1 access to those instructors. You will receive the same high-quality education as a traditional student and be able to walk in the university’s graduation ceremony.
Because your courses are asynchronous*, you can hold down an internship, or a part- or full-time job while pursuing your degree. You can tailor your degree to meet your personal and professional goals and can take electives covering topics such as entrepreneurship, hospitality, and international business.
*The program does not require you to travel to a classroom for instruction; however, you may be required to attend an orientation session or take an exam on campus.
* A GPA of 2.8 or higher in area F with no grade lower than a C-
* Completion of MATH 1401 (no grade lower than a C- for finance majors) and MATH 1111
Suzanne Spalding works full-time as an IT project manager. Find out why she chose to finish her undergrad degree in marketing online at Robinson.
Robinson's online B.B.A. program gave Stanley Ngadiman the flexibility to work full-time and finish his degree.
“Through the online degree program, students are engaging their critical thinking, time management and teamworking skills more, which gives them the opportunity to translate these skills to the modern business world.”
Susan Willey, clinical professor
“As a working professional for many years, I dreamed of returning to school to earn my degree when my children became older. Taking classes and earning my degree completely online has allowed me to fulfill my lifelong dream while maintaining my career and family life.”
Christina, current student
The B.B.A. in Finance will equip you with a strong technical knowledge of finance, the ability to critically analyze and solve problems associated with the financial operations of a firm, and experience preparing and presenting business reports through a monetary lens.
Hands-On Course Highlights
Financial Analysis and Introduction to Loan Structuring (FIN 4020)
FI 4020 is a course about understanding and analyzing the financial operations of a business with specific emphasis on the funding needs of public and private, non-financial firms. Companies need capital for a variety of reasons and access to adequate and reasonably priced capital is essential to the survival of any firm. The main focus of this class will be on bank loan capital; however, other sources of capital will also be discussed, especially with regards to determining a firm’s appropriate financial structure.
The primary data used to evaluate a firm’s current financial health and future fund needs are the income statement and the balance sheet. The tools employed to examine this data are financial statement inspection, cash flow statements, financial ratios, common-size financial statements, cash budgets, and proforma statements. This course provides a framework for analyzing a firm’s past, estimating its future performance, and valuing its equity. Key concepts from accounting, finance, economics, and business strategy are integrated and applied to financial decision-making. In this course, students will learn contemporary forecasting and valuation techniques used by practitioners as well as evidence from academic research on the effectiveness of these techniques.
Introduction to Financial Data Analytics (FI 4090)
This course provides the foundation for financial data analytics. The objective of this course is to gain experience in analyzing financial data using modern machine learning techniques, statistical methods, and prediction models. Students will perform data analysis using a statistical programming environment to address a range of financial questions in practice. Students will have hands-on experience in the development of data analytics applications.
Artificial Intelligence and Machine Learning Applications in Finance (FI 4092)
This is an advanced undergraduate elective course on artificial intelligence (AI) and machine learning applications in finance. Students will develop an understanding on how modern machine learning methods and other analytics techniques can be used to address practical problems encountered in asset management, corporation finance, and financial institution settings. Students will develop programming skills using Python language for the applications of these methods. The techniques discussed will include tree regression, neutral network, textual analysis, web scraping, and data visualization.
Foundations of FinTech (FI 4460)
The financial services industries are changing rapidly with the emergence of financial technology (FinTech). The objective of the course is to provide students with an overview of FinTech and introductions to its applications in financial services, such as commercial and investment banking, digital investing, financial advising, and insurance. Students are expected to develop a broad understanding of the recent FinTech development and its impact on different parts of the financial world. Students will also have hands-on problem solving experiences that can be useful in FinTech applications and innovation. Topics may include but are not limited to: blockchain and cryptocurrencies, smart contracting, P2P lending, crowdfunding, robo-advising, and InsurTech.
Please note: while every section of the above courses might not include exactly the above projects, faculty incorporate real-world learning into the curriculum.
- Corporate finance
- Commercial banking
- Investment banking
- Hedge funds
- Private equity
- Venture capital
- Financial planning
The B.B.A. in Hospitality Administration program provides a well-integrated curriculum with a focus on general business and hospitality while incorporating courses in the arts and sciences that prepare students for management positions in the hospitality industry.
Hands-On Course Highlights
Business Analytics for Restaurant Management (HADM 3403)
This course focuses on the analysis of each phase of restaurant operations and management decisions that impact profitability, short-term and long-term success factors, and corresponding metrics. Activities include menu planning; food sourcing; purchasing; receiving; storing; preparation; and service systems for multi-unit restaurants, corporate enterprises, or entrepreneurial start-ups.
Event Management (HADM 3600)
In this popular elective course, students design on- and off-campus events such as pre-basketball game student fairs with contests and food; freshmen move-in welcomes; open houses that familiarize students with the School of Hospitality Administration’s courses and student organizations as well as possible careers; and Georgia State University-sponsored events that can be used for work study credit.
Hospitality Strategic Leadership (HADM 4800)
Upon successful completion of an exam, students earn a Certification in Hotel Industry Analytics, a designation sponsored by industry organizations including the American Hotel & Lodging Association.
- Event coordinator
- Conference coordinator
- Guest services manager
- Sales and marketing coordinator
- Social media manager
- Restaurant manager
- Restaurant owner/operator
- Manager-in-training (typically corporate programs with major hotel brands and chain restaurants)
- Project manager
- Assistant club manager
- Catering manager
- Trade show manager
The B.B.A. in management, business analytics track provides students with essential business knowledge and analytics skills to address companies' complex issues. Students will learn how to analyze data and apply analytical models to business, organizational, and societal problems.
Hands-On Course Highlights
Introduction to Business Intelligence (MGT 4020)
This course provides students with a foundation in developing insights and analytics-driven decision making processes, and in identifying dimensions and metrics for a given company and/or industry. In groups of three to four peers and under the supervision of the professor, students work with clients to directly apply their learnings in a real-world business environment. Past participating corporations include AT&T, IHG, Boehringer Ingelheim, and entrepreneurial start-ups. After identifying and organizing available data and discussing appropriate business intelligence techniques, students develop a framework that aids in the analysis of a business problem.
Analysis of Business Data (MGT 4110)
In groups of three to four students, students will conduct real-world analytics projects. Each group will formulate business questions that will ultimately lead to business strategies or actions. After following the six phases of the CRISP-DM framework, each group will present key findings of the project through storytelling.
Business Modeling (MGT 4140)
In teams of four to six, students run a hotel using "The Hotel Game," an educational online simulation tool designed to make the economics of pricing more intuitive and easy. The game provides insights into the relationship between selling channels, market structure, and optimal pricing. Each group of students is in charge of setting the prices for their hotel rooms to beat the competition.
- Business intelligence analyst
- Data scientist
- Business analytics and optimization consultant
- Business case modeling consultant
- Decision science analyst
The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. Graduates benefit from innovative and practical curricula that will prepare them for successful marketing careers.
Hands-On Course Highlights
Marketing Metrics (MK 4010)
GSU wants to turn out marketing professionals who can use numbers to compare and evaluate solutions to marketing problems. Decision-makers have to be able to work with numbers in order to be effective. Numbers help to turn vague arguments into provably true or false statements and facilitate comparisons. Numbers create accountability—performance either conforms to projections or it doesn’t. Numbers enhance the ability to improve performance over time by distinguishing between what worked before and what did not. Being ill-equipped to work with numbers is a serious handicap for a marketing professional or for any business decision-maker.
In the short term, students will leave this course better prepared for the marketing capstone course, MK 4900, a case-oriented course where students need to use quantitative information. In the longer term, the ability to use marketing metrics effectively will set marketing professionals apart. Senior decision-makers are demanding increased accountability for past programs and better evidence before authorizing future spending. Organizations need metrics that capture the impact of marketing programs and distinguish between bad, good and better marketing initiatives, and need people who can manage those metrics.
Social Media Marketing (MK 4305)
In teams of four to six, students act as social media consultants for existing brands from their own research. After researching, planning and identifying objectives, the groups perform an audit and ultimately present a professional social media plan. The class incorporates important social media marketing technologies such as social media dashboards, self-built blog sites, and digital analytics software. Through these approaches, students learn technical, writing and reporting sides of today’s social media marketing.
Principles of Professional Sales (MK 4330)
A significant strategy in business today is developing relationships with potential and existing customers and vendors. The job of developing and enriching these relationships generally falls on the sales force of an organization. This course, MK4330, will give you an understanding of what salespeople do and help you develop skills necessary to “sell” everything from yourself in a job interview to the latest products and services from your employer. While many students will use these skills to become an exceptional salesperson, this course will help to develop communication, persuasion and organizational skills that will benefit students and professionals of all fields. Your professional career will be filled with a variety of one-on-one and group interactions. Whether you choose sales as a career or not, your professional success will reflect your ability to communicate clearly and persuade people to support your ideas and requests. This class will develop your ability to engage with people, discover their needs, share new ideas, and gain their commitment to act. We will also learn about sales career opportunities, technology and best practices that can help you succeed in a sales role or when interacting with sales professionals.
Marketing for Entrepreneurs (MK 4850)
MK 4850 is a highly experiential, upper-level undergraduate Marketing course where you’ll learn and apply lean marketing approaches to validate critical business model assumptions that drive the success (or failure) of entrepreneurial ventures, startups and small businesses. After learning the core principles of the Business Model Canvas, customer discovery and traction channels, you’ll hypothesize problems, challenges and unmet needs facing YOUR ideal target customers. Then you’ll segment and target early adopters within your ideal customer segment to validate those assumptions through one-on-one problem validation interviews. You’ll also work in startup teams with fellow co-founders (or you can remain a solopreneur) to launch your own startup (or small business enterprise). You’ll design, execute and analyze the effectiveness of multiple lean marketing experiments to test, validate and iterate your startup’s business model assumptions for target customer segments, value propositions, marketing and sales traction channel strategies, revenue models, pricing options, cost structures and overall business financial projections.
So, whether you aspire to be an entrepreneur or not, your commitment to learning and growing in this course will empower you with a “founder’s” mindset and skill set that will strengthen your marketing, sales, leadership, communications, customer engagement and relationship building abilities… all of which will differentiate you as a more valuable and marketable as a leader in today’s business and economic climate!
Marketing Strategy (MK 4900)
MK 4900 is the capstone course for marketers that will enable you to synthesize and apply your learnings from previous marketing classes and prepare you for a career in marketing or have the necessary skills to be marketing savvy in your chosen field. You will be exposed to real-life marketing problems for local clients and will be required to develop budgets, timelines, and deliverables.
You will work in groups to collaboratively develop marketing plans that align with broader company business goals and test your comprehension of and application of marketing principles, “sell-in” your ideas to your client and prepare yourself to be a relevant, immediate contributor to a business.
Please note: while every section of the above courses might not include exactly the above projects, faculty incorporate real-world learning into the curriculum.
- Market research
- Social media
- Product development
- Brand management
Yes. You will earn the same degree as a traditional student and can walk at graduation.
No, the programs are the same.
If you see an online course that fits your pathway, but no spots are reserved for online B.B.A. students, reach out to Dr. Lohtia for help.
You can declare any minor, but not every minor will have online courses. You can join the online program, focus on any of the four majors, and take your minor courses in person. Or you can choose a minor from among the courses available online.
Please note that you cannot have an in-person major and an online minor.
Neither is tougher. The courses are the same, just delivered online. While an online program is more convenient, it still requires the same commitment as a face-to-face program. Some students prefer face-to-face interaction. Others prefer the flexibility of an online environment. If you have taken online courses before and liked the experience, the online option may work for you.
Taking courses online requires greater discipline and strong time management skills. Since you may also have other responsibilities, like work and family, you will need to plan ahead on how best to balance your other time commitments as you navigate the program.
Quality | Our courses are developed and taught by Robinson's dedicated faculty, who are committed to student learning. Courses have been designed with best practices for online education. Even though classes are taught online, you will have one-on-one access to professors.
Network | Our network of 80,000 alumni offers opportunities to proactively engage business leaders and employers through networking, mentoring, internship and employment opportunities.
Engagement | Robinson has numerous opportunities for engagement through participation in clubs and signature programs to build strong ties with other students, faculty and practitioners in their field.
Services and Support | We offer customized virtual career services, academic advisement, special program support, and Georgia State's renowned GPS Advising to ensure student success.
Admissions and Financial Aid | Applying is easy, and the financial aid process remains the same for the Online B.B.A. Degree Completion program as it is for any program at Georgia State.
The level of group work will differ from course to course. However, group work is an integral part of your learning experience, and you can expect it in most of your courses.
The delivery modality of the program is virtual; however, the rigor of the courses in the program is the same as the traditional B.B.A. program. So, be prepared to dedicate the time and effort that you would otherwise have given if you were registered in a traditional program. For a 3-credit-hour course, students are expected to spend approximately 6-9 hours per week on classwork.
In every major, we interweave classroom activities with experiential learning opportunities, equipping students with the skills needed to succeed in today's business world. The Robinson College of Business provides many co-curricular opportunities for real-world application of the skills students are learning in the classroom. Clubs also provide significant avenues for professional networking with guest speakers from key area employers such as BlackRock, EY, and PwC.
Research shows that having weekly deliverables helps the majority of students keep up with their coursework. Required discussion board topics and group projects may also require all students to be working on the same module at the same time. However, if you would like to work ahead, you can reach out to your instructor to see if they are willing to accommodate your needs.
Yes. You have the choice to switch back. However, we reserve spots in the online courses for you. If you switch to taking more than 50 percent of your courses face-to-face in any semester, you will no longer have access to the reserved online spots.
There is no difference in tuition and fees. All online students pay the same tuition and fees as if they were a traditional student in the same program at Georgia State University's Atlanta campus, as indicated in the note when you register on PAWS/GoSolar.
Tutoring is available for FIN 3300. Your instructor will announce the tutoring times on your iCollege course page. Some sessions are scheduled during the evenings and weekends. The goal of the tutoring sessions is to guide you if you need help. Tutors are not there to provide you with solutions. You must attempt the problem or know where you are getting stuck so the tutor can help you understand where the disconnect is or how you can get back on track.
MGT 3100 offers weekly TA sessions that are not required but highly recommended. If you cannot attend the TA session associated with your class, you can attend any other TA session. Some sessions are scheduled during the evenings and even on weekends. This information is posted on your iCollege course page.
Law students hired as TAs for LGLS 3610 - CTW provide 21 hours of virtual office hours each week. These TAs can guide you if you need help writing the three papers assigned to satisfy the RCB Critical Thinking through Writing requirement. In addition, TAs are available to help you understand legal concepts you may find difficult, even after listening to the lectures and reading the assigned materials. Your instructor will post the schedule for the semester and instructions on how to access TA office hours.
There are two solutions to this. One, you can email the instructor/TA requesting an alternative time/day that works, and they will try to accommodate you. Two, check if another TA is associated with your course. You can attend any TA's office hours for that course; you are not limited to the TA for your course section or the online program. This opens up a lot more options.
Some instructors may require an exam to be in person. The instructors are aware that online B.B.A. students may not be able to do this and will have an alternative plan for you. Reach out to your instructor if you cannot find this information.
Your schedule depends on the classes you choose. All your courses will be online with no or limited in-person attendance requirements. Some online coursework may have optional in-person sessions delivered at a specific day and time. Although attendance at these sessions is not mandatory, it is recommended to enrich your academic experience. If you are unable to attend, sessions will either be recorded and made available for you to watch later, or your instructor will work with you to find an alternative means for you to access the topics that were discussed.
With the level of emails instructors/TAs get daily, some may slip through the cracks. If you've emailed your instructor/TA and have not heard back within 24 hours (not counting weekends or holidays), the first thing to do is send a courteous follow-up email. Make sure to include the course name/number and CRN in the subject line of every email.
If this is an urgent matter and you don't get a timely response, reach out to Dr. Lohtia.
Degrees in finance, hospitality, management (business analytics focus), and marketing are offered through the Online B.B.A. Degree Completion Program.
Dr. Ritu Lohtia is the faculty director of the Online B.B.A. Degree Completion Program. Contact her via email at email@example.com or call/text her at 404-483-4428 with questions.
The program is for newly admitted transfer, transition, and re-admit students only. If you are an in-person student, you cannot switch to the online program.
The academic advisor for the Online B.B.A. Degree Completion Program is Kim Bagneris. She can be reached at 404-413-7115 or firstname.lastname@example.org.
Working in groups serves a number of purposes. Group assignments provide students the opportunity to learn how to work collaboratively and effectively with people who may be different from them. Group work also teaches us how to manage time and coordinate with others — skills that are crucial to working life. It is also common to have to work with others on projects in careers. This experience in college begins to prepare you for that eventual reality. Lastly, because this is an online program with limited interaction, group work allows you to network with your classmates and meet students you may not meet otherwise.
We want to provide online students the same experience as traditional students. Therefore, the instructors chosen for the online B.B.A. program are the instructors who are responsible for designing courses for traditional students. They are also our most experienced faculty members.
Some online courses are not dedicated to online B.B.A. students and have traditional students enrolled as well. Holding sessions at a specific day and time makes it convenient for the instructor to hold online sessions and exams. However, all sessions are optional (but highly recommended) and will be recorded and made available to you. The instructors are aware that the online B.B.A. students may not be able to attend any of these sessions. There is no penalty for not attending them.
You are required to meet with your academic advisor every semester prior to registering for classes. If you haven't yet met with your advisor, you will have a hold on your registration.
Instructors are aware that online B.B.A. students may not be able to take exams at designated days/times. If a time or day does not work for you, reach out to your instructor (with proof of your conflict), and he/she will work with you to find an alternative day/time.
We are offering electives we believe will appeal to many students, but you are not limited or restricted to these electives. You are welcome to take any elective that is offered online. However, spots are not reserved in the online courses that are not developed for the program.
Have questions? Contact us!