Carolyn F. Curasi
Associate Professor Department of Marketing- Education
- Ph.D., University of South Florida
- MBA, Florida Institute of Technology
- B.S., Florida State University
- Specializations
- symbolic meaning in possessions
- person-object relations
- interpretive research methods
- sales ethics
- B2B buyer emotions
- Biography
Dr. Curasi’s primary area of interest deals with consumers and their possessions. She has studied family heirlooms and the meanings of these possessions that are understood and shared within the owning family. She has also done a great deal of research to better understand the motivations and preferences of consumers in the marketplace and in social environments. More recently, Dr. Curasi has also studied buyer behavior in the Business-to-Business market, focusing on salesperson ethics and buyer emotions when selecting multi-million dollar sales proposals.
- Publications
- Oh, J.-H., Johnston, W. J., & Curasi, C. F. (Forthcoming), Too Much of a Good Thing?: An Empirical Investigation of the Negative Impact of Strong Ethical Control on Salesperson Job Performance, Journal of Business & Industrial Marketing. Accepted August 2021.
- Curasi, C. F. Boles, J. S., and Reynolds, R. (2018), Key Account Buying Team Members’ Emotional Responses Awarding Multi-Million Dollar Sales Contracts, Journal of Industrial Marketing Management, 75, 193-205.
- Burkhalter, Janee, Curasi, Carolyn F., Thornton, Corliss G., & Donthu, Naveen. (2017), Music and its Multitude of Meanings: Exploring What Makes Brand Placements in Music Videos Authentic, Journal of Brand Management, 24(2), 140-160.
- Curasi, Carolyn Folkman, “The Relative Influences of Neutralizing Behavior and Subcultural Values on Academic Dishonesty, Journal of Education for Business, Vol. 88, (Forthcoming, 2013).
- Curasi, Carolyn Folkman, “Intergenerational Possession Transfers and Identity Maintenance,” Journal of Consumer Behavior, Vol. 10, (2011), 111-118.
- Curasi, Carolyn Folkman; Linda L. Price, and Eric J. Arnould. “How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth,” Journal of Consumer Research, Vol. 31, (December, 2004), 609-622.
- Curasi, Carolyn Folkman, Linda L. Price, and Eric J. Arnould, “Understanding the Intergenerational Transmission of Cherished Possessions: Insights for Estate Planning, Trust Officers, and Other End of Life Professionals,” Journal of Financial Services Marketing, Vol. 7, No. 4, (2003), 369-384.
- Linda L. Price, Eric J. Arnould and Carolyn Folkman Curasi, “Older Consumers’ Disposition of Special Possessions,” Journal of Consumer Research, Vol. 27, (September, 2000), 179-201.