Denish Shah
Barbara and Elmer Sunday Professor of Marketing Marketing- Education
- Ph.D., University of Connecticut
- MBA, École nationale des ponts et chaussées (ENPC)
- B.E., Mumbai University
- Specializations
- marketing strategy
- direct & database marketing
- digital & social media marketing
- customer relationship marketing
- Biography
Dr. Shah is the Barbara and Elmer Sunday Associate Professor of Marketing, Director of the Social Media Intelligence Lab, and Co-Director of the Marketing (CMO) RoundTable at Georgia State University. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms. His research approach entails developing new conceptual frameworks or conducting quantitative analyses to develop data-driven managerial insights. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review, and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Dr. Shah’s research has been a finalist or winner of six best paper awards, including the prestigious Paul Root award, ISMS practice-prize award, and the Robert D. Buzzell best paper award. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award that recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within ten years of receipt of the doctoral degree.
- Publications
- Shah Denish, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi (2017) Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices. Journal of Marketing Research, Vol. 54 (1), pp. 27-43.
- Shah Denish, V Kumar, and Yi Zhao, (2015) "Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data," Journal of Marketing Research, Vol. 52, No. 2, pp. 147-165.
- Shah Denish, V Kumar, and Hannah Kim (2014), "Denish Shah, V. Kumar, and Kihyun Hannah Kim (2014) Managing Customer Profits: The Power of Habits," Journal of Marketing Research, December 2014, Vol. 51, No. 6, pp. 726-741.
- Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012), "Unprofitable Cross-buying: Evidence from Consumer and Business Markets," Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Shah Denish & V Kumar (2012), "The Dark Side of Cross-selling", Harvard Business Review, Vol. 90 (12), Pages 21-23.
- Kumar, V, and Denish Shah (2011), "Can Marketing Lift the Stock Prices" Sloan Management Review, Vol. 52(4), Pages 24-26.
- Kumar V, and Denish Shah (2011), "Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities' Variable Annuity Sales," Marketing Science, Vol 30(4), Pages 595-603.
- Kumar, V. and Denish Shah (2009), "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," Journal of Marketing, Vol. 73, November, Pages 119-136.