Denish Shah
Barbara and Elmer Sunday Professor of Marketing Department of Marketing- Education
- Ph.D., University of Connecticut
- MBA, École nationale des ponts et chaussées (ENPC)
- B.E., Mumbai University
- Specializations
- .arketing strategy
- data and/or Technology-driven marketing
- social impact
- customer relationship management
- Biography
Dr. Shah is the Barbara and Elmer Sunday Professor and Associate Professor of Marketing, Founding Director of the Social Media Intelligence Lab, and Executive Director of the Marketing RoundTable at Georgia State University. He holds a secondary appointment at the Institute for Insight. His research focuses on issues pertaining to linking marketing strategies to the financial performance of firms, the application and implications of digital technologies for marketing, and the social impact of marketing. His research has been published in top journals such as the Journal of Marketing Research, Harvard Business Review, Marketing Science, Journal of Marketing, Sloan Management Review , and several other outlets. He is the co-editor of the Handbook of Research on Customer Equity in Marketing.
Dr. Shah’s research has been a finalist or winner of eight best paper awards (including the MSI Paul Root Award, ISMS Practice Prize Award, and the Robert D. Buzzell MSI Award) and three dissertation-based awards. He is a 2015 MSI Young Scholar and recipient of seven teaching excellence awards. In 2018, he was awarded the Varadarajan Award which recognizes a top marketing professional worldwide each year for the overall impact on marketing strategy and research within 10 years of receipt of the doctoral degree. Dr. Shah has a Ph.D. in Marketing from the University of Connecticut, USA; an MBA from Ecole des Ponts Business School, France; Bachelor of Engineering from Mumbai University, India. He serves on the Executive Advisory Board of AMA Atlanta and the Board of Trustees of SMILE (a non-profit working with underprivileged women and children in India).
- Publications
- Ghosh Dastidar A., Sunder Sunder, and Denish Shah (2022) “Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis”, Journal of Marketing, Forthcoming.
- Barrera Kevin Giang, and Denish Shah (2023) “Marketing in the Metaverse: Conceptual Understanding, Framework, and Research Agenda”, Journal of Business Research, Vol. 155, 113420.
- Winner of 2023 Winter AMA Conference Best Overall Research Paper Award
- Winner of 2023 Winter AMA Conference Best Paper in the Digital & Social Media Marketing Track Award
- Winner of Best Paper Award at the 6th International Conference of Marketing, Strategy, and Policy, Newcastle University, UK.
- Amongst the top downloaded papers at the Journal of Business Research
- Shah Denish & Morris George (2021) "Linking Marketing to Non-Profit Performance", Journal of Public Policy and Marketing, Vol. 40 (4), 571-583.
- Published in the special issue: Analytics Insights for Public Policy & Marketing.
- Shah Denish, V. Kumar, Kihyun Hannah Kim, and Jeewon Brianna Choi (2017) “Linking Customer Behaviors to Cash Flow Level and Volatility: Implications for Marketing Practices”, Journal of Marketing Research, Vol. 54 (1), pp. 27-43.
- Shah Denish, V Kumar, and Yi Zhao, (2015) “Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data”, Journal of Marketing Research, Vol. 52 (2), pp. 147-165.
- Lead Article.
- Kumar V, and Denish Shah (2015) “The Handbook of Research on Customer Equity in Marketing”. Edward Elgar Publishing.
- Shah Denish, V Kumar, and Hannah Kim (2014) “Managing Customer Profits: The Power of Habits”, Journal of Marketing Research Vol. 51 (6), pp. 726-741.
- Shah Denish, V Kumar, Yingge Qu, and Sylia Chen (2012) “Unprofitable Cross-buying: Evidence from Consumer and Business Markets”, Journal of Marketing, Vol. 76 (3), Pages 78-95.
- Finalist for the MSI-Paul Root Best Paper Award.
- Shah Denish & V Kumar (2012), “The Dark Side of Cross-selling”, Harvard Business Review, Vol. 90 (12), Pages 21-23.
- Featured on the front cover of the magazine.
- Reprinted in Japanese as Shah & Kumar (2013), “BRAIN FOOD: MARKETING クロスセリングの落とし穴”, Harvard Business Review, Vol. 38(6), Pages 24-29.
- Kumar V, and Denish Shah (2011), “Uncovering implicit consumer needs for explicit product positioning: Growing Prudential Annuities’ Variable Annuity Sales”, Marketing Science, Vol 30(4), Pages 595-603.
- Finalist for the ISMS Practice Prize.
- Kumar, V, and Denish Shah (2011) “Can Marketing Lift the Stock Prices” Sloan Management Review, Vol. 52(4), Pages 24-26.
- Kumar, V. and Denish Shah (2009) "Expanding the Role of Marketing: From Customer Equity to Market Capitalization," Journal of Marketing, Vol. 73, November, Pages 119-136.
- Winner of the MSI-Paul Root Best Paper Award.
- Winner of the Robert D. Buzzell Best Paper Award
- Kumar, V, Denish Shah, and Rajkumar Venkatesan (2006) “Managing retailer profitability—one customer at a time”, Journal of Retailing, Vol. 82 (4), Pages 277–294.
- Lead Article in the Journal of Retailing, Vol. 82 (4) Issue.
- Shah Denish, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day (2006) “The Path to Customer Centricity”, Journal of Service Research, Vol. 9(2), Pages 113-124.
- Winner of the 2006 Best Paper Award published in the Journal of Service Research.
- Listed amongst the top 20 all-time cited articles of the Journal of Service Research.
- Kumar, V. and Denish Shah (2004) “Building and Sustaining Profitable Customer Loyalty for the 21st Century,” Journal of Retailing, Vol. 80 (4), Pages 317-330.
- Ranked amongst the top 20 downloaded articles for 10+ consecutive years since publication.