Jongwon Lee
Visiting Lecturer School of Hospitality Administration- Education
- M.S., Global Hospitality Management, Georgia State University
- Specializations
- business analytics
- consumer behavior
- CSR/Sustainability
- data mining
- Biography
Professor Lee is a Visiting Lecturer in the Cecil B. Day School of Hospitality at Georgia State University. His research interests focus on consumer behavior in hospitality. Prior to joining Georgia State University, he worked as a consultant in the CSR and sustainability sectors, as well as a manager of global operations at an international cosmetics company.
- Publications
- Torres, E.N., Kizildag, M., & Lee, J. (2024). The quest for delightful experiences and profitable enterprises: How customer delight impacts financial performance. Journal of Service Theory and Practice, 34(5), 738-764.
- Wang, C., Lee, J., & Kim, S-.H. (2022). How foreign cultural identity affects franchise business in overseas markets. International Journal of Gastronomy and Food Science, 30, 100601.