Lane Peterson

• Ph.D. in Marketing July 2021
  Florida State University College of Business
• Master of Science in Marketing December 2015
  Florida State University College of Business
• Bachelor of Science in Marketing December 2014
  Florida State University College of Business

• Consumer Health and Well-Being
• Consumer-based Strategy
• Food consumption, preferences, and perceptions
• Transformative Consumer Research

Lane’s research is focused on food consumption, preferences, and perceptions, consumer health and well-being, consumer technologies, and Transformative Consumer Research. Primarily, her research contributes to the emerging field of consumer-based strategy and Transformative Consumer Research. She examines a variety of marketing tactics, technologies, and strategies that influence consumer well-being and have a downstream impact on the firm. Specifically, Lane examines two major dimensions of consumer well-being: the quantified-self movement and food well-being and perceptions.

Her work has been invited for revision at leading scholarly journals such as Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research. Lane has presented her work at multiple conferences including the American Marketing Association, Association for Consumer Research, and Marketing and Public Policy. Lane has been an active member of the TCR community, participating as a Track 2 Chair in 2021, a Track1 member in 2019, and serving on the social program planning committee for the conference. Her work on self-tracking and anthropomorphism won the Association for Consumer Research Transformative Consumer Research Grant in 2019.
Lane has taught undergraduate Marketing Research and Consumer Behavior Courses and has been a teaching assistant for multiple courses including Multinational Business Operations, Retail Management, and Basic Marketing Concepts.