Lusi Yang

Assistant Professor Department of Computer Information Systems

Education

Biography: Ph.D., information systems and analytics, National University of Singapore
B.S., software engineering, Sichuan University

Lusi Yang is an assistant professor in the Department of Computer Information Systems at Robinson College of Business.

She received a doctorate in Information Systems and Analytics from the School of Computing, National University of Singapore (NUS). She was valedictorian of her graduating class at NUS.

Her research interests lie in digitally enabled new business models, such as crowd-based innovation platforms, online open innovation communities and digital entrepreneurship. She is particularly interested in extending organizational theory from traditional organizations to IT-related contexts where innovation-based tasks are primarily involved. Her research is related to marketing and economics in crowd-based innovations and her work has appeared in Information Systems Research and Entrepreneurship Theory and Practice. She was awarded best paper proceedings by the Academy of Management.

Publications

Yang L, Lehman DW, Wang Z, “Falling from Grace: Understanding Successful Crowdfunding Experiences in Serial Entrepreneurship,” Journal of Association for Information Systems, Forthcoming
Wang Z*, Yang L*, Karmshetty V, Hahn J (2024), “Crowdlending Behaviors in the Aftermath of a Crisis: Evidence from a Natural Experiment,” Production and Operations Management, DOI: 10.1177/10591478231224931
Wang Z*, Yang L*, Hahn J (2023), “Winner Takes All? The ‘Blockbuster Effect’ in Crowdfunding Platforms”, Information Systems Research, DOI: 10.1287/isre.2022.1154
Jiang H*, Wang Z*, Yang L*, Shen J, Hahn J (2021), “How Rewarding Are Your Rewards? A Value-Based View of Crowdfunding Rewards and Crowdfunding Performance”, Entrepreneurship Theory and Practice, 45(3), DOI: 10.1177/1042258720928922 (FT 50, 5-year IF=11.3)
Yang L, Wang Z, Hahn J (2020), “Scarcity Strategy in Crowdfunding: An Empirical Exploration of Reward Limits”, Information Systems Research, 31(4), DOI: 10.1287/isre.2020.0934
Yang L, Wang Z, Hahn J (2019) “The Impact of Blockbusters in Crowdfunding”, Academy of Management Best Paper Proceedings, available at: http://journals.aom.org/doi/10.5465/AMBPP.2019.142
Yang L, Hahn J (2017) “The Role of Prior Experience in Entrepreneurial Learning”, Academy of Management Best Paper Proceedings, available at: https://www.researchgate.net/publication/320783954_The_Role_of_Prior_Experience_in_Entrepreneurial_Learning

*equal contribution

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