Pallavi Jha
Assistant Professor Department of Marketing- Education
- Ph.D., University of Pittsburgh
- MBA, Indian Institute of Management, Indore
- B.Tech (Hons), National Institute of Technology, Jamshedpur
- Specializations
- consumer decision journey
- online assortments
- E-commerce and E-consumer behavior
- digital and social media marketing
- Biography
Pallavi received her Ph.D. from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. Her research focuses on online assortments, consumer decision journey, and E-consumer behavior.