Soon-Ho Kim
Clinical Associate Professor School of Hospitality Administration- Education
- Ph.D., University of Florida
- M.S., Kyunghee University
- Specializations
- hospitality and tourism marketing research and consumer research
- services marketing
- cross-cultural marketing
- coffee consumer research
- Biography
Professor Kim is program director of the Master of Global Hospitality Management at the Robinson College of Business. His research interests center on consumer behavior in tourism and hospitality industry. His research appears in several leading journals including International Journal of Hospitality Management, Journal of Travel and Tourism Marketing, International Journal of Tourism Research, Asia Pacific Journal of Tourism Research, International Journal of Sport Management, and the Journal of Vacation Marketing. He is also licensed Q Grader by Specialty Coffee Association of America since 2013.
- Publications
Refereed Scholarly
- Lee, Y.K., Sinha, P.N., Kim, S-H., Swanson, E.M., Yang, J-J. and Kim, E-J. (2023). The expatriate
and local hotel general managers: differing approaches to employees’ loyalty. International Journal
of Emerging Markets, Vol 18 No 10, pp. 3394-3413. (SSCI) - Wang, Chao., Lee, Jongwon., & Kim, S-H. (2022). How foreign cultural identity affects franchise
business in overseas markets. International Journal of Gastronomy and Food Science. 30.
100601. - Kim, S-H., Kim, M.S., Holland. S & Townsend, K (2021). Consumer-based brand authenticity
and brand trust in brand loyalty in the Korean Coffee shop market. Journal of Hospitality &
Tourism Research. 45(3), 423-446. (SSCI) - Kim, S-H., & Lee, Ally. (2020). The role of marketing communication mixes on Korean
customers’ coffee shop brand evaluations. Journal of Hospitality and Tourism Insights. 3 (3),
291-309 - Kim, S-H., Kim, M.S., & Holland. S (2019). Effects of Intrinsic Motivation on Organizational
Citizenship Behaviors of Hospitality Employees: The Mediating Roles of Reciprocity and
Organizational Commitment. Journal of Human Resources in Hospitality & Tourism. 19 (2),
168-195. - Kim, E-J., Kim, S-H. & Lee, Y-K. (2019). The effects of brand hearsay on brand trust and brand
attitudes. Journal of Hospitality Marketing and Management. 28 (7), 765-784. (SSCI) - Kim, S-H., Kim, M. S. & Lee, Ally. (2019). The consumer value-based brand citizenship behavior
model: Evidence from local and global coffee businesses. Journal of Hospitality Marketing and
Management. 28 (4), 472-490. (SSCI) - Kim, S-H., Kim, M. S. & Han, H.S. (2018). Hospitality employees’ citizenship behavior: The
Moderating role of cultural value. International Journal of Contemporary Hospitality
Management.30 (2), 662-684. (SSCI) - Kim, S-H., & Lee, Ally. (2017). Promoting customers’ involvement with service brands: evidence
from coffee shop customers. Journal of Services Marketing. 31 (7), 733-744. (SSCI) - Lee, Ally. & Kim, S-H. (2017). The role of restaurant employees’ intrinsic motivations on knowledge
management: An application of need theory. International Journal of Contemporary
Hospitality Management. 29 (11), 2751-2766. (SSCI) - Lee, Y. K., Kim, S-H., Kim, M. S., & Kim, H. S. (2017). Person-Environment fit and its effects on
employees’ emotions and self-rated and supervisor-rated performances: The case of hotel
employees. International Journal of Contemporary Hospitality Management. 29 (5), 1447-
1467. (SSCI) - Lee, D., Giannoulakis, C., Pearson, D., Breslin, W., & Kim, S-H. (2017). Perceived authenticity of
sport teams: An exploratory analysis. International Journal of Sport Management.18, 292-312
(SSCI) - Lee, D., Cottingham, M., Pearson, D., Kim, S-H., & Park, J. (2016). Collaborative strategy in sports
industry: Team co-branding. The Service Industries Journal, 36 (11-12). (SSCI) - Kim, S-H., Kim, M. S., Han, H. S., & Holland, S. (2016). The determinant of hospitality employees’
pro-environmental behaviors: The moderating role of generational differences. International
Journal of Hospitality Management, 52, 56-67. (SSCI) - Lee, Y. K., Kim, S-H., Bae, G. C., Kim, J. H., & Lee, J. H. (2016). Effects of influential strategies on
closeness, relationship quality, and cooperation: Franchisee’ perspectives in food-service
industry. Asia Pacific Journal of Tourism Research, 21 (1), 129-154 (SSCI) - Lee, Y-K., Kim, S-H., Seo, M-K., & Hight, Kyle. (2015). Market orientation and business
performance: Evidence from franchising industry. International Journal of Hospitality
Management. 44 (1). 28-37. (SSCI) - Lee, Y-K., Kim, S-H, Banks, H-S., Lee, K-H. (2015). An Ethical work climate and its
consequences among food-service franchise employees. Asia Pacific Journal of Tourism
Research, 20(11), 1286-1312. (SSCI) - Lee, Y-K, Kim, S-H., & Seo, M-K. (2015). Franchise core competency and its relationship with
environmental uncertainty, competitive advantage and financial performance; an empirical
assessment of food-service franchise firms. Asia Pacific Journal of Tourism Research, 20(10),
1151-1173. (SSCI) - Lee, Don., Zhang, J., Kim, S-H & Judge, L. W. (2015). Sport brand extension evaluations:
relationships among brand breadth, brand fit, brand attitude, and purchase intention.
International Journal of Sport Management, 16 165-181. (SSCI) - Lee, Y-K., Sally Kim., Lee, C-K., & Kim, S-H., (2014). The impact of mega event on visitors’
attitude toward hosting destination: using trust transfer theory. Journal of Travel and Tourism
Marketing, 31 (4). 507-521. (SSCI) - Kim, S-H., Holland, S., & Han, H-S. (2013). A structural model for examining how destination image, perceived value, and service quality affect destination loyalty: a case study of Orlando.
International Journal of Tourism Research. 15(4), 313-328. (SSCI) - Kim, S-H., Han, H. S., Holland, S., & Byon, K. (2010). Structural relationships among involvement,
brand equity, satisfaction, and destination revisit intentions. Journal of Vacation Marketing 15
(4), 349-365. (SSCI)
Books and Monographs
- Kim, S-H. “Survey of Hospitality and Tourism”, Supplement for HADM 8100, (2015, 2016, 2017)
- Han, H-S., Kim, S-H., & Koo, B-C. (2013). First coffee. Seoul: Hanol Publication
- Han, H-S., Ryu, M., & Kim, S-H. (2010). Introduction to Tourism. Seoul: Hanol publications.
Refereed Conference Proceedings
- Kim, S-H., Lee, D., & Han, H-S. (2012). The effect of confirmation bias on tourists’ loyalty. TOSOK International Tourism conference proceeding.
- Kim, S-H. (2011). Generational differences in travel experience. Southeast CHRIE Hospitality & Tourism Research, 15 (1). 21-25.
- Lee, Y.K., Sinha, P.N., Kim, S-H., Swanson, E.M., Yang, J-J. and Kim, E-J. (2023). The expatriate