- Ph.D., Case Western Reserve, Cleveland, OH (Expected Spring 2022)
- MBA, University of Wisconsin, Madison, WI
- BBA, University of Wisconsin, Madison, WI
- Multi-brand Alliances in Complex Systems
Over the past 30 years, Herbst-Lucke has held several positions of marketing leadership for some of the leading US companies, including IBM, AT&T, St. Jude Children’s Research Hospital, and ServiceMaster Global Holdings. She managed initiatives that have generated over $500 million in new revenue, launched 15 brands, established four business divisions, led over 70 research studies and managed marketing budgets up to $140 million.
As a former professional athlete she holds three national titles, serves as a professional speaker, color commentator, and endorsed spokesperson. She was the former Brand Ambassador for the Susan G. Komen/Foot Solutions “Get Out, Get Active” Campaign; and currently serves as the President of the University of Wisconsin W Club.