Zhenling Jiang is an assistant professor in marketing at J. Mack Robinson College of Business, Georgia State University. She received her Ph.D. degree in marketing at the John M. Olin Business School, Washington University in St. Louis.
Zhenling uses theory-driven empirical models to analyze consumer behaviors. Her current research studies various questions related to the consumer financial market. She is also interested in consumer search and loyalty program.
Can Non-Tiered Frequency Reward Programs be Profitable? Link
A. Gopalakrishnan, Z. Jiang , Y. Nevskaya and R. Thomadsen. Minor revision at Marketing Science
Consumer Search and Purchase: An Empirical Investigation of the Search-Based Retargeting Policy. Link
Z. Jiang , T. Chan, H. Che and Y. Wang. Revise and resubmit at Marketing Science.
An Empirical Bargaining Model with Digit Bias – A Study on Auto Loan Monthly Payments.
Z. Jiang. Under review at Management Science
Purchase or Abandon? A Temporal Separation between Choosing and Buying Increases Abandonment of Hedonic Products.
G. Tonietto, S. Malkoc, S. Nowlis and Z. Jiang. Reject and resubmit at Journal of Marketing
How Does Bonus Payment Affect Auto Loan Demand and Delinquency?
Z. Jiang, D. Zhang and T. Chan.
Consumer Online Search and Purchase with Endogenous Channel Choice.
S. Zhang, Z. Jiang and H. Che.