What does it cost?

Check out our cost calculator or visit Student Financial Services for information on estimated costs.

How long will it take?

The degree requires completion of 120 credit hours. A student can expect to complete the degree in four years by taking 15 credit hours per semester (fall and spring).

Where can I take classes?
Atlanta Campus, Online

Application Deadlines View Admissions Requirements

Students may enter the program in the fall, spring, or summer.

VIEW APPLICATION DEADLINES

Marketing , B.B.A.

Bruce Pilling, associate professor
bpilling@gsu.edu
404-413-7673

For help with the admissions process, contact your admissions counselor.

The B.B.A. in Marketing program provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution.

Hands-on Opportunities

The Department of Marketing prides itself on innovation in the classroom. Students are encouraged to participate in a variety of co-curricular activities and classes to gain practical knowledge, develop networks, hone leadership skills, and learn more about the real world.

Social Media Marketing

MK 4305 - In teams of four to six, students act as social media consultants for real companies. After meeting with their clients and identifying objectives, the groups perform an audit and ultimately present a professional social media plan. Often the companies are so impressed that they invite students to share their findings with the rest of the organization or even the board. Some students have received full-time job offers as a result of the project.

Advertising Campaigns

MK 4310 - In groups of four to five people, students operate as miniature advertising agencies to complete a comprehensive national advertising plan. Each group consists of a representative from the four functional areas of advertising: account management, media, creative and research. The end product, which typically comprises 100 pages, is an excellent deliverable for students to bring to job interviews and, hopefully, land their first job in the industry.

Systematic Creativity

MK 4315 - During what the instructor calls quick-fire sessions, a business leader briefly discusses his/her business to provide students a little background. Student groups receive approximately 1.5 hours to generate creative solutions for the business and then present those ideas in class. The instructor and the business leader judge the presentations based on their creativity and usefulness/feasibility.

The course culminates in a project that student groups, assigned by the instructor, complete for a company (their “client.”) The client visits class during the first half of the semester to brief students on the company and issues that need attention. Groups generate creative and feasible products and advertisements for the client and present those ideas during the last session of the semester. The instructor particularly looks for evidence that students use class-taught concepts and methods to back their recommendations.

Marketing Strategy

MK 4900 - In groups of five to six people and under the supervision of the professor, students spend the semester developing marketing plans for actual clients that have asked the Department of Marketing for help. Typically, the clients are small businesses, often entrepreneurial start-ups. However, students also have completed projects for national clients such as the Federal Bureau of Investigation, the American Gas Association, Credit Karma and the American Petroleum Institute.

Please note: while every section of the above courses might not include exactly the above projects, faculty incorporate real-world learning into the curriculum.

Earn an Additional Certificate

Students can pursue an undergraduate certificate in professional sales as well as advertising. Contact Bruce Pilling for additional information

Program Details

High School Seniors and Recent Graduates
If you’re a senior in high school or if you graduated from high school within the last two years, you’ll apply to begin your bachelor’s degree program using Georgia State’s Common Application.

Find out more about applying

International students
International applicants are those students who are in the U.S. on a non-immigrant visa (B-1, H-1, J-1, etc.), students who are living outside the U.S. and who will require an F-1 visa to study in the United States, students who are in the process of applying for Permanent Residency status, but have not yet received the Permanent Residency card or students who have been educated outside the U.S.

Learn more about the application process

Transfer students
If you’re already in college but need a change, transferring to Georgia State can provide you with the opportunities you need to succeed — in school and after graduation.

View the details

Required Major Courses

MK 4010 - Marketing Metrics, Analysis and Problem Solving
MK 4100 - Buyer Behavior
MK 4200 - Marketing Research
MK 4900 - Marketing Strategy
Three additional 4000-level marketing courses

Check out our cost calculator or visit Student Financial Services for information on estimated costs.

Financial Aid

Contact Graduate Student Financial Services
We are here to help you understand the cost of your program, the payment schedule and financing opportunities.

To schedule a virtual appointment, see our Student Financial Management Center Virtual Events or call 404-413-2600 to find out more information.

Scholarships

Robinson Scholarships

Robinson offers several scholarships through the Office of the Dean as well as the individual academic departments.

Learn More and Apply

Search Georgia State’s Database

Georgia State offers a robust searchable database containing scholarships offered through the university as well as external websites.

Search the Database

Loans

The undergraduate program in marketing provides students with fundamental preparation in general marketing and an understanding of markets and customers, product development, pricing strategies, advertising and promotion, and methods of distribution. The program also develops the student’s capacity to solve managerial problems in marketing.

Online B.B.A. Degree
Completion Program

Finish your marketing degree online at your own pace.

Apply the credits from your associate’s degree or an undergraduate program at another college toward a B.B.A. in marketing at Robinson. Through one-on-one support with an academic advisor, you’ll design a convenient program of study that will strengthen your career.

LEARN MORE

Careers

Program graduates have gone on to work for a variety of well-respected companies including Adobe, Amazon, American Airlines, AT&T, Atlanta Hawks, Children’s Healthcare of Atlanta, The Coca-Cola Company, Hisense, NCR, Randstand USA, SunTrust and Turner Broadcasting Systems.
VIEW SAMPLE JOB TITLES

account coordinator

content marketing specialist

market analyst

digital marketing and branding assistant

marketing and public relations associate

sales consultant

social media marketing specialist

Related Student Organizations

Diverse group of students laughing and talking together.

The American Marketing Association (AMA) at Georgia State is the essential community for students with an interest in marketing, data analytics, branding, consulting, and content creation. Its principal role is to provide the marketing leaders of tomorrow with the resources and skills to shape the industry.

Whether you are just exploring sales as a possible interest or are well on your way to professional sales certification and a top-tier enterprise sales job, Sales Club is the perfect opportunity for you. Hear from active sales professionals, practice your qualification and negotiation skills, and network with your peers.

Contacts

For help with the admissions process, contact your admissions counselor.

Bruce Pilling, associate professor
bpilling@gsu.edu
404-413-7673

35 Broad St NW
Atlanta, GA 30303