2020 Graduate Outcomes
  • 42.2% average salary increase
  • 2.5 years average time to pay back investment
What does it cost?

Georgia residents: $37,500
Non-Georgia residents: $43,500
Nonrefundable seat deposit: $250

Tuition is subject to change.

How long will it take?

Full-time format: 12 months (3 semesters)

Classes two evenings a week: Monday and Wednesday, 5:30-9:45 p.m. The schedule allows working professionals to advance their current careers.

Where can I take classes?
Buckhead Center (200 Tower Place)

Application Deadlines View Admissions Requirements

The Robinson College of Business reviews applications on a rolling basis. The deadlines below are intended to serve as benchmarks. Due to our rolling admissions process, we encourage you to apply as early as possible.

Applicants can expect to receive a decision within six weeks of the Office of Graduate Admissions receiving all required materials.

Students can enter the program in the fall.


Marketing, M.S.

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.

No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:

  • Career changers without any marketing experience who want to break into the field
  • Career accelerators with several years of marketing experience who want to move up within their current organization
  • Career starters who are fresh out of undergrad who want to jump-start their professional trajectory

A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:

  • With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
  • With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
  • With Monday Night Brewing, branded and launched a series of new IPAs
  • With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
  • With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees

Automatically Earn a Certificate of Specialization

In addition to an M.S. degree, you will earn a Graduate Certificate of Specialization in Brand & Customer Management.

Earn a Dual Degree in Data Science & Analytics

The program incorporates data-based marketing skills, but you can dive even deeper with a dual degree in marketing and big data analytics.


#22 in the nation and #8 among public university programs
TFE Times, 2020

Program Highlights

Work in Our Social Media Intelligence Lab

You will experience a social media command center in our state-of-the-art Social Media Intelligence Lab. Social media has become a dominant force for individuals to consume content, seek news, express opinions, and share information. More than 3 billion individuals actively use social media worldwide. Within this widespread usage lies an unprecedented opportunity to gain insights related to what individuals are talking about, the underlying sentiments, and how those insights can be leveraged.

The Social Media Intelligence Lab brings together an interdisciplinary group of faculty, doctoral students, and research assistants to tackle rigorous and innovative research-driven projects. This includes partnering and working closely with external organizations to help solve the complex issues they face.

2020 Graduate Outcomes

  • 42.2% average salary increase
  • 2.5 years average time to pay back investment

What Employers Think about Our Graduates

Jeff Maggs Headshot“Robinson M.S. in Marketing graduates play senior roles in account management and business/brand strategy at Brunner. They are good thinkers; good doers; good leaders. They have a mix of the art and science mindset required to be a successful marketer in today’s world. They are critical thinkers and bring heart as well as a ‘glass-half-full’ approach to all situations. They are inventive risk takers. Robinson graduates are significant contributors to our business.”

- Jeff Maggs, managing director, Brunner

Jeff Maggs Headshot“Students from Robinson’s M.S. in Marketing program take on analyst and associate roles at TopRight, where they work directly with clients on marketing and sales challenges. Robinson graduates appreciate the art of marketing but also understand that analytics and scientific rigor are behind every great campaign. Their combination of business acumen and creative thinking is truly unique.”

-Dave Sutton, CEO and president TopRight

Program Details

Marketing is both an art and a science. Robinson’s M.S. in Marketing covers it all: quantitative analysis, big data, digital media, and social and mobile marketing.

Application Requirements

Learn more about the application process and what you will need to apply.

Foundation Courses

Students accepted with non-business undergraduate degrees may be required to take one-three foundation courses (economics, accounting and statistics) based on their previous coursework. The courses are completed online through the Harvard Business Review and Robinson College of Business partnership. Students who submit their non-refundable orientation and program fees do not incur additional costs to complete the courses.

Fall Minimester 1

2 courses | 6 hours

  • MBA 8145 – Marketing Management (3 hours)
  • MK 8200 – Marketing Research (3 hours)*

Fall Minimester 2

2 courses | 6 hours

  • MK 8100 – Buyer Behavior (3 hours)
  • MK 8710 – Customer Relationship Marketing (3 hours)*

Spring Minimester 1

2 courses | 6 hours

  • MK 8010 – Marketing Metrics (3 hours)
  • MK 8700 – Digital/Social Media Marketing (3 hours)

Spring Minimester 2

2 courses | 6 hours

  • MMK 8720 – Data Driven Marketing (3 hours)*
  • MK 8620 – Product Management (3 hours)*

Summer Semester

2 courses | 6 hours

  • MK 8600 – International Marketing (3 hours)
  • MK 8392 (new) – Applied Marketing Strategy (3 hours)

*Graduate Certificate of Specialization in Brand & Customer Management courses.

Georgia residents: $37,500
Non-Georgia residents: $43,500
Nonrefundable seat deposit: $250

Tuition is subject to change.

Financial Aid

Contact Graduate Student Financial Services
We are here to help you understand the cost of your program, the payment schedule and financing opportunities.


Robinson Scholarships

Robinson offers several scholarships through the Office of the Dean as well as the individual academic departments.

Learn More and Apply

Search Georgia State’s Database

Georgia State offers a robust searchable database containing scholarships offered through the university as well as external websites.

Search the Database

Graduate Research Assistantships

Graduate research assistantships are available to offset program costs. Below, see a table that breaks down the cost of tuition after a GRA position is secured.

Learn More and Apply


You will be paired with a Graduate Student Experience professional who stays on top of the extracurricular programming that will enhance your academic journey and propel your career. Activities include boot camps on topics that are relevant to your field, professional workshops, networking events, recruiting fairs, and meet-and-greets intended to create camaraderie with your peers.

View a Sample Extracurricular Schedule

Learn More about the Graduate Student Experience Team

The Master of Science in Marketing is designed primarily for people with an undergraduate business degree who want to distinguish themselves as marketing specialists. The program is designed to provide the in-depth theoretical and applied training needed to excel in a leadership position in marketing.


Program graduates work for a variety of well-respected companies including Acuity Brands, Bank of America, CNN, The Coca-Cola Company, Cox Media Group, Edelman, Georgia-Pacific, The Home Depot, Lexus, Primerica, Truist, and UPS. Our 2020 graduates reported an 42.2% average salary increase, enabling them to pay back their investment in graduate school within 2.5 years.


agile project manager
brand manager
business analyst
digital advisor
Google ads consultant
marketing analyst
sales manager

Meet Your Faculty

Gregory Cohen

Visiting Assistant Professor;
Former Social Media Partner, A. Brown-Olmstead Associates

Naveen Donthu

Katherine S. Bernhardt Research Professor;
Editor-in-Chief, Journal of Business Research

Sevo Eroglu

Associate Professor

Ed Rigdon


Alok Saboo

Taylor E. Little Jr. Professor of Marketing;
2019 Marketing Science Institute Young Scholar Award

Denish Shah

Barbara and Elmer Sunday Professor of Marketing;
Director, Social Media Intelligence Lab; Co-Director, Marketing RoundTable


Assistant Professor

Kenneth White

Visiting Instructor

Read Our Stories

College Conference RealignmentsResearch Finds Flawed Premises Underpinning Years of College Conference Realignments
The assumed benefits of collegiate conference switches – such as increases in athletic revenue, improved athletic performance, and enhanced university branding – that drove two previous waves of realignments (2005-2006, and 2011-2015) and have triggered a third wave now underway, are more perception than reality, according to research conducted by a team led by Stephanie Herbst-Lucke of the Department of Marketing at Georgia State University's J. Mack Robinson College of Business.
Professor Tamer Cavusgil15 Robinson College Faculty Members Are Among The World’s Most Cited Business Researchers
Fifteen faculty members at Georgia State University’s J. Mack Robinson College of Business are among the most cited business management researchers in the world and in the top two percent of their fields by citations, according to analysis published in the open access journal PLOS Biology.
A graphic from the MBA students’ presentation.MBA students develop strategies to monetize content produced by World Affairs Council Atlanta
The World Affairs Council of Atlanta is a nonprofit affiliated with Georgia State University’s Robinson College of Business and the World Affairs Councils of America.


Graduate Admissions

Alok Saboo, program director

35 Broad St NW
Atlanta, GA 30303