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Program Ranking
  • #13 nationally, #6 among public universities (TFE Times, 2024)
2021 Graduate Outcomes
  • 43% average salary increase
  • 2.3 years average time to pay back investment
What does it cost?

Georgia residents: $38,438
Non-Georgia residents: $45,675
Out-of-Country residents: $46,545
Nonrefundable seat deposit: $250

Tuition is subject to change.

How long will it take?

Full-time format: 12 months (3 semesters)

Classes two evenings a week: Monday and Wednesday, 5:30-9:45 p.m. The schedule allows working professionals to advance their current careers.

Where can I take classes?
Buckhead Center (3348 Peachtree Rd. NE)

Application Deadlines View Admissions Requirements

Domestic Applicants
We offer various application deadlines to U.S. residents. By applying earlier in the cycle, you will receive priority consideration for a graduate assistantship. After the final deadline, applications are accepted on a rolling basis until one week before class starts.

International Applicants
International applicants who need a student visa must apply by an earlier, hard deadline.

Find your deadline

Marketing, M.S.

Attend virtual office hours with one of our recruiters to get your questions answered.

There was a time when marketing was considered an art, but with the increase of quantitative analysis, big data, digital media, and social and mobile marketing, it is becoming just as much of a science. Robinson’s M.S. in Marketing will equip you with skills in all these areas.

No matter your background, the program will prepare you to succeed in the marketing industry. This program is for:

  • Career changers without any marketing experience who want to break into the field
  • Career accelerators with several years of marketing experience who want to move up within their current organization
  • Career starters who are fresh out of undergrad who want to jump-start their professional trajectory

New AI Course

Coming spring 2025:

  • MK 4750 - Gen AI Applications in Marketing

A hallmark of the program is the experiential projects students complete in collaboration with area companies. Examples of past projects:

  • With Porsche’s experiential marketing team, helped customers experience what it’s like to be a Porsche owner (touch, feel, test drive) prior to making a purchase despite social distancing limitations in the pandemic environment
  • With Georgia-Pacific, developed a go-to-market strategy for a new product in the tech space
  • With Monday Night Brewing, branded and launched a series of new IPAs
  • With the city of Atlanta, increased awareness of ATL311, an app residents can use to request non-emergency services
  • With Trees Atlanta, built a digital marketing strategy that mobilized citizens to advocate for the planting and protection of the city’s trees

Automatically Earn Two Certificates of Specialization

In addition to an M.S. degree, you will earn graduate certificates of specialization in brand and customer management as well as digital and social media marketing.

Earn a Dual Degree in Data Science & Analytics

The program incorporates data-based marketing skills, but you can dive even deeper with a dual degree in marketing and big data analytics.

LEARN MORE ABOUT THE MARKETING/ANALYTICS DUAL DEGREE

Program Highlights

Work in Our Social Media Intelligence Lab

You will experience a social media command center in our state-of-the-art Social Media Intelligence Lab. Social media has become a dominant force for individuals to consume content, seek news, express opinions, and share information. More than 3 billion individuals actively use social media worldwide. Within this widespread usage lies an unprecedented opportunity to gain insights related to what individuals are talking about, the underlying sentiments, and how those insights can be leveraged.

The Social Media Intelligence Lab brings together an interdisciplinary group of faculty, doctoral students, and research assistants to tackle rigorous and innovative research-driven projects. This includes partnering and working closely with external organizations to help solve the complex issues they face.

Why earn an M.S. instead of an MBA?

If you know you want to pursue a career in marketing, the M.S. program will offer you a direct pathway into the field. You'll also save considerable time; the M.S. involves less coursework than an MBA and can be completed in just one year.

Plus, M.S. in Marketing students proceed as a cohort. You'll develop strong ties with a community of marketing professionals you can tap into throughout your career.

What Employers Think about Our Graduates

Jeff Maggs Headshot“Robinson M.S. in Marketing graduates play senior roles in account management and business/brand strategy at Brunner. They are good thinkers; good doers; good leaders. They have a mix of the art and science mindset required to be a successful marketer in today’s world. They are critical thinkers and bring heart as well as a ‘glass-half-full’ approach to all situations. They are inventive risk takers. Robinson graduates are significant contributors to our business.”

- Jeff Maggs, managing director, Brunner

Jeff Maggs Headshot“Students from Robinson’s M.S. in Marketing program take on analyst and associate roles at TopRight, where they work directly with clients on marketing and sales challenges. Robinson graduates appreciate the art of marketing but also understand that analytics and scientific rigor are behind every great campaign. Their combination of business acumen and creative thinking is truly unique.”

-Dave Sutton, CEO and president TopRight

Program Details

Marketing is both an art and a science. Robinson’s M.S. in Marketing covers it all: quantitative analysis, big data, digital media, and social and mobile marketing.

Application Requirements

  • Online application and $50 application fee
  • GMAT or GRE scores are not required. However, they could strengthen your application and be beneficial for scholarship consideration.
  • Interview
  • College transcripts
  • Personal statement
  • Resume – work experience preferred but not required
  • Additional requirements apply for international applicants

Learn more about the application process and what you will need to apply.

Foundation Courses

Students accepted with non-business undergraduate degrees may be required to take one-three foundation courses (economics, accounting and statistics) based on their previous coursework. The courses are completed online through the Harvard Business Review and Robinson College of Business partnership. Students who submit their non-refundable orientation and program fees do not incur additional costs to complete the courses.

Fall Minimester 1

2 courses | 6 hours

  • MK 8100: Buyer Behavior
  • MBA 8145: Marketing Management**

Fall Minimester 2

2 courses | 6 hours

  • MK 8200: Marketing Research*
  • MK 8710: Customer Relationship Marketing*

Spring Minimester 1

2 courses | 6 hours

  • MK 8700: Digital/Social Media Marketing**
  • MK 8720: Data Driven Marketing*

Spring Minimester 2

2 courses | 6 hours

  • MK 8705: Social Media Analytics**
  • MK 8706: Social Media Intelligence**

Summer Semester

2 courses | 6 hours

  • MK 8392: Applied Marketing Strategy
  • MK 8620: Product Management*

*Graduate Certificate of Specialization in Brand & Customer Management courses.
**Graduate Certificate of Specialization in Digital and Social Media Marketing courses.

GRADUATE CERTIFICATE PROGRAMS   |   VIEW CATALOG INFORMATION

Georgia residents: $38,438
Non-Georgia residents: $45,675
Out-of-Country residents: $46,545
Nonrefundable seat deposit: $250

Tuition is subject to change.

Financial Aid

Contact Graduate Student Financial Services
We are here to help you understand the cost of your program (including the financial aid cost of attendance (https://sfs.gsu.edu/resources/coa/)), the payment schedule and financing opportunities.

[email protected]
404-413-7086

Scholarships

Robinson Scholarships

Robinson offers several scholarships through the Office of the Dean as well as the individual academic departments.

Learn More and Apply

Search Georgia State’s Database

Georgia State offers a robust searchable database containing scholarships offered through the university as well as external websites.

Search the Database

Graduate Assistantships

Graduate assistantships (GAs) are available to offset program costs. Applicants who submit completed applications are automatically considered for GA awards. Students who do not receive GA awards at the time of admission can still apply.

Learn More about Graduate Assistantships

Loans

You will be paired with a Graduate Student Experience professional who stays on top of the extracurricular programming that will enhance your academic journey and propel your career. Activities include boot camps on topics that are relevant to your field, professional workshops, networking events, recruiting fairs, and meet-and-greets intended to create camaraderie with your peers.

View a sample schedule of Graduate Student Experience events

Learn More about the Graduate Student Experience Team

The Master of Science in Marketing is designed primarily for people with an undergraduate business degree who want to distinguish themselves as marketing specialists. The program is designed to provide the in-depth theoretical and applied training needed to excel in a leadership position in marketing.

Careers

Program graduates work for a variety of well-respected companies including Acuity Brands, Bank of America, CNN, The Coca-Cola Company, Cox Media Group, Edelman, Georgia-Pacific, The Home Depot, Lexus, Primerica, Truist, and UPS. Our 2021 graduates reported a 43% average salary increase, enabling them to pay back their investment in graduate school within 2.3 years.

VIEW SAMPLE JOB TITLES

brand manager
business analyst
digital advisor
Google ads consultant
marketing analyst
product manager
sales manager
social media manager

Meet Your Faculty

Jennifer Daniels

Jennifer Daniels

Visiting Instructor

Naveen Donthu

Naveen Donthu

Katherine S. Bernhardt Research Professor;
Editor-in-Chief, Journal of Business Research

Ed Rigdon

Edward Rigdon

Professor

Alok Saboo

Alok Saboo

Taylor E. Little Jr. Professor of Marketing;
2019 Marketing Science Institute Young Scholar Award

Denish Shah

Denish Shah

Barbara and Elmer Sunday Professor of Marketing;
Director, Social Media Intelligence Lab; Co-Director, Marketing RoundTable

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Ramakrishnan

Assistant Professor

Read Our Stories

TFE Times RanksTFE Times Ranks Robinson’s Master’s in Finance, Data Science & Analytics, Quantitative Risk Analysis, and Marketing Among Nation’s Best
Four specialized master’s degree programs offered by Georgia State University’s J. Mack Robinson College of Business are among the nation’s best in new rankings from TFE Times.read more ❯
ev-charging-stationRobinson’s Take: Will consumers ever adopt electric cars?
Alok Saboo, associate professor of marketing at Georgia State University’s Robinson College of Business and director of its M.S. in Marketing program, provides his expert take on consumer sentiment towards electric cars and what could be in store for the EV market.read more ❯
Maya DukesMaster’s in Marketing Alumna Landed Dream Job Through Robinson’s “Stamp of Approval”
Maya Dukes had applied for jobs at Delta Air Lines over the years, but as she was wrapping her master's in marketing, the company sought her out.read more ❯

Contacts

Attend virtual office hours with one of our recruiters to get your questions answered.

Graduate Admissions
[email protected]

Alok Saboo, program director
404-413-7686
[email protected]

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Atlanta, GA 30303