Alok R. Saboo
Alok R. Saboo
Dr. Saboo is the Taylor E. Little Jr. Professor of Marketing and the Director of the Master of Science in […]
Dr. Saboo is the Taylor E. Little Jr. Professor of Marketing and the Director of the Master of Science in […]
Donthu specializes in marketing research methodology and models, marketing metrics and marketing productivity, electronic commerce, comparative and outdoor advertising, brand […]